Marketing Specialist

The Role

We’re looking for a Marketing Specialist who thrives at the intersection of creativity and execution. You’ll work closely with the marketing team to bring campaigns and brand initiatives to life — from thought-leadership sessions and conference proposals to customer showcases, content projects, and demand-generation campaigns.

This role sits across brand marketing, product marketing, and demand generation — ideal for someone who loves variety, has an eye for detail, and can turn ideas into well-executed campaigns that make people take notice.

What You’Ll Own

🧭 Campaign & Initiative Execution

• Support planning and execution of multi-channel marketing campaigns, integrating content, events, and nurture tracks.
• Coordinate with product marketing to ensure consistent messaging and positioning across initiatives.
• Create and maintain campaign assets — landing pages, emails, visuals, tracking links, and reports.
• Own the execution of brand initiatives — from customer stories and playbooks to creative brand moments.
• Assist in planning and submitting session proposals for conferences and industry events.
• Support planning and execution of multi-channel marketing campaigns, integrating content, events, and nurture tracks.
• Coordinate with product marketing to ensure consistent messaging and positioning across initiatives.
• Create and maintain campaign assets — landing pages, emails, visuals, tracking links, and reports.

🎬 Content & Storytelling

• Turn webinar recordings, customer interviews, and panels into blogs, snippets, or playbooks.
• Support creation of event recaps, and social content that highlight the impact of our customers and product.
• Work closely with design to bring campaigns and stories to life through engaging visuals.
• (Bonus) Use basic video editing skills to repurpose clips, create short-form content, or enhance campaign storytelling.

📊 Marketing Operations & Analytics

• Ensure clean data flow between HubSpot, Zoom/Contrast
• Track performance of campaigns — engagement, conversions, reach — and share actionable insights to inform future efforts.
• Maintain campaign dashboards and documentation for visibility and iteration.

💬 Cross-Functional Collaboration

• Work closely with internal teams (Product Marketing, Customer Success, Sales, Design) to plan and execute campaigns.
• Manage coordination with external stakeholders — speakers, partners, and vendors.
• Keep projects organized, on schedule, and aligned with brand goals.

We’Re Looking For Someone Who

✅ Has 1–3 years of experience in marketing (preferably B2B SaaS or EdTech).

✅ Has strong copywriting and storytelling skills — can write crisp, engaging copy (and knows when to use AI to speed it up).

• ✅ Is hands-on with Canva, HubSpot, and LinkedIn (bonus: familiarity with Webflow).
• ✅ Has a sharp eye for design, detail, and brand consistency.
• ✅ Communicates clearly and thrives in cross-functional projects.
• ✅ Is resourceful, organized, and gets things done.

You’Ll Be A Great Fit If You

• Love variety — one week you’re managing a campaign, the next you’re polishing a conference deck.
• Can move between creative and operational work effortlessly.
• Enjoy experimenting with new marketing ideas and formats.
• Thrive in a collaborative environment where ownership matters more than titles.

Success Metrics

🎯 Campaigns and initiatives are executed smoothly, on time, and with measurable engagement.

📈 You bring clarity, consistency, and creativity to every project you touch.

💬 Teams trust you to own execution end-to-end and communicate proactively.

🚀 You contribute new ideas that improve how Almabase shows up in the world.

Why Almabase?

🌍 Mission-Driven Work: Your work directly helps educational institutions create more opportunities for students.

🤝 Collaborative Environment: Work with a small, high-impact team that values initiative and creativity.

📚 Learning & Growth: Get exposure to brand, product, and demand marketing — not just one lane.

💡 Sustainable Business: Join a profitable, bootstrapped company focused on long-term impact.

What To Expect In Your First Year

Within 1 Month:

• Learn the Almabase story, our customers, and our marketing playbook.
• Assist with ongoing campaigns and internal processes.

Within 3 Months:

• Take ownership of execution for one key campaign or brand initiative.
• Support session proposals or customer showcases.

Within 6 Months:

• Manage multiple concurrent campaigns end-to-end with minimal supervision.
• Contribute ideas for new formats and initiatives.

Within 12 Months:

• Become the internal owner for campaign operations and creative execution.
• Partner with marketing leads to plan next-quarter initiatives.