Sr. Social Media Specialist

We’re seeking an experienced Senior Social Media Specialist with 3–6 years of social media/ content + community & influencer work to take ownership of storytelling, content creation, influencer partnerships, and audience growth for our pop-culture brand. You’ll be a key player in shaping our voice, producing high-quality content, and scaling our presence across digital platforms.

What You'Ll Do

• Lead the strategy, ideation, and production of original content (static, short-form video, reels, stories, etc.) tailored for Instagram, TikTok, X, Facebook, YouTube and emerging platforms.
• Manage and grow influencer / creator relationships—identifying the right partners, negotiating terms, executing campaigns, and measuring impact.
• Oversee daily posting, community engagement, and conversation monitoring; ensure brand voice remains consistent & culturally relevant.
• Collaborate cross-functionally with creative, marketing, product, and events teams to align content with broader campaign & business goals.
• Analyze performance metrics (engagement rates, reach, follower growth, conversion metrics, etc.), prepare reports, and make data-driven recommendations for optimizations.
• Keep pulse on pop culture trends, fandom dynamics, meme culture, and platform shifts to ensure our content stays fresh and resonant.

What You'Ll Have

• 3–6 years of relevant social media experience, ideally in entertainment, media, lifestyle, retail, or related consumer brands.
• Demonstrated content creation skills: storytelling, short-form video production, visual aesthetics, editing tools (Adobe Suite / Premiere / After Effects / CapCut / etc.).
• Proven track record managing influencer/creator partnerships; ability to negotiate, manage deliverables, and measure ROI.
• Creative sensibility and keen eye for “look and feel” through a lens of pop culture and trends; editorial storytelling experiences a big plus
• Excellent writing, brand voice development, and communication abilities.
• Solid understanding of social media analytics tools and performance metrics.
• Comfortable working in fast-paced environments, managing multiple priorities.