Apartment Marketing Manager

Our award-winning hospitality-driven real estate brand is growing, and we are seeking hard-working and passionate top talent to grow their careers with us! If you are interested in being a pioneer with AVE as we continue to expand our portfolio of luxury flexible-stay apartment communities nationwide, apply today for an opportunity to join our team!

The Apartment Marketing Manager is responsible for developing and delivering the apartment rental marketing strategy for our portfolio of communities nationwide including acquisitions and new development lease-ups. This position will drive the development and implementation of marketing plans that achieve brand awareness and revenue growth.

As the Apartment Marketing Manager, you will report directly to the VP of Revenue & Data Strategy and collaborate with Brand & Property Leadership to identify market trends to develop pricing strategies, both traditional and digital marketing efforts, and marketing campaigns to attract qualified traffic and manage the execution of all activities. You will collaborate with the Brand Communications team on brand messaging and property positioning in market.

Your role will be multifaceted, encompassing CRM ownership and innovation, website strategy, search engine marketing (SEO/PPC), ad channel mix strategy, internal listing site strategy (ILS), and performance analysis. You will manage our external SEM agency and ILS partners.

This position offers a unique opportunity to make a significant impact on the success of our rapidly growing fifth-generation, family-owned-and-operated real estate company. This role provides tons of long-term career growth and advancement opportunity.

This role will have a hybrid schedule, which will be a mix of working onsite at one of our residential locations in New Jersey or the Greater Philadelphia Area and from home, with additional 25% travel required as needed throughout all AVE markets nationwide.

Responsibilities:

Crm & Technology

• Own CRM and its workflows, including proactively looking for ways to improve functionality and ease of use for our onsite teams, implementing and rolling out new strategies, developing reporting, conducting audits, and playing an active role in any training programs
• Develop data-driven CRM prospect and resident journeys to drive funnel conversion and retention; collaborate with brand communications on template messaging and content strategy
• Reinforce leasing best practices within CRM system to ensure consistency of use across portfolio and data integrity
• Continuously enhance our marketing and leasing tech stack, researching and analyzing new features within existing systems as well as proactively seeking out new solutions to ensure our brand utilizes best-in-class products that scale
• Oversee digital sales tool optimization and implementation to develop ideal strategy for deployment of assets across marketing channels
• Integrate and implement the use of AI in our leasing workflows
• Identify emerging digital trends and technology solutions to enhance the renter journey

Apartment Marketing/Leasing Strategy

• Develop and implement AVE's marketing and advertising strategy to drive demand, awareness, and engagement nationwide in collaboration with the Sr. Director of Furnished Marketing
• Develop and implement strategic marketing plans specifically focused on enhancing our online visibility, driving traffic, increasing leads, and generating apartment rental leases in order to achieve the company's objectives and targets across every region
• Own all apartment rental marketing plans from strategy development all the way through execution in collaboration with the brand marketing and onsite leadership/sales teams
• Lead marketing strategy calls with community leadership from the apartment rental perspective to develop campaigns and manage their execution to drive sales goals
• Implement and reinforce leasing best practices with all onsite teams across the brand to drive occupancy and revenue
• Own and execute channel mix strategy for all communities on the apartment rental side with goal of optimizing conversion rate and cost per lease across advertising sources in each unique market
• Manage and optimize relationships with digital vendors (SEO/GEO/PPC), ILS platforms, and CRM/marketing automation providers
• Own sales kit strategy for apartment rentals, collaborating with property leadership, to develop print and digital collateral that supports sales goals, as well as play an active role in material maintenance and training for site teams
• Develop and present quarterly reports to brand and property leadership on apartment marketing performance
• Analyze market rates across the AVE portfolio to ensure pricing strategies remain competitive and align with market trends in order to optimize revenue
• Collaborate with Web Director to drive CRO for apartment rental prospects in all web environments
• Collaborate with the Director of Brand Leasing on optimizing and enhancing the prospect journey and leasing process to ensure a smooth, exceptional experience from start to finish
• Collaborate with Brand Communications team in all areas to ensure alignment with brand voice and regional/local positioning strategies

Requirements:

• Bachelor's degree in marketing, business, or a related field
• Minimum of 5-7 years of experience in marketing, with a focus on hands-on development of digital and traditional marketing strategies and driving results, preferably in multi-family or hotel/hospitality
• Extensive experience in consumer/prospect journey strategy and implementation with technology, ideally within the property management industry (Yardi/RentCafé, Entrata, etc.)
• Proven experience developing and managing search engine marketing (PPC/SEO) strategy to drive traffic and customer acquisition
• Multi-family lease-up strategy experience desirable
• Proven track record of successfully developing and executing marketing campaigns that drive growth and brand recognition
• Strong leadership experience influencing change internally/selling programs to executives desirable
• Exceptional communication and interpersonal skills with attention to detail and the ability to convey complex business strategies clearly
• Strong knowledge of emerging marketing trends and technologies
• Demonstrates strong business judgment and sound decision-making skills; identifies, prioritizes, and articulates highest impact initiatives
• Experience managing external partners and agencies
• Strong analytical skills and experience using web analytics tools (e.g., Google Analytics) and ability to make data driven decisions
• Ability to collaborate effectively with cross-functional teams
• Strong project management skills and ability to manage multiple projects simultaneously
• Supervisory or managerial experience a plus
• Certifications in digital marketing or related fields (e.g., Google certification) are desirable

#Li-Hybrid

The Perks

• Fun, positive, and collaborative work environment
• Robust training program and ongoing professional development opportunities
• Comprehensive benefits package including: PTO, medical, vision, dental, and 401k (permanent full-time roles only)
• Enjoy a special day to celebrate in your birthday month each year with paid Birthday Time Off (permanent part-time and full-time roles only)
• Opportunities to give back including: participation in AVE's regular drives and fundraisers in addition to paid Volunteer Time Off each year to volunteer with your non-profit organization of choice (permanent part-time and full-time roles only)
• Complimentary furnished apartment stays at any AVE location nationwide for personal travel (permanent part-time and full-time roles only)
• A career home! Tons of potential for long-term career advancement within a rapidly expanding organization

About Ave

AVE is a brand of Korman Communities, a fifth-generation, family-owned-and-operated real estate company on a mission to create raving residents! Our first-class residential communities offer flexible living solutions - fully furnished apartments for month-to-month stays and contemporary unfurnished apartments for longer lease terms.

Our communities are designed to deliver unparalleled carefree living. We have professional, friendly teams on site to provide exceptional service, complimentary, on-demand, business and resort amenities for convenience, and fun resident events to create a sense of community.

While we own and operate a growing portfolio of best-in-class residential communities nationwide, our most important asset has always been our passionate, dedicated team members. We have a lot of longevity within our team because we commit to team members who embrace our values and promote our reputation for excellence. Many decades ago, we committed ourselves to a value system called QUEST which stands for Quality, Uniqueness, Excellence, Service, and Teamwork. The "S" representing "service," has been the driving force behind everything we do: service to our team members, service to our residents, service to our clients, and service to our communities. 

Visit us online at https://www.aveliving.com/careers.

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