EMEA Music Promotion & Marketing Manager - SoundOn - Berlin
TikTok.com
Office
Berlin, Berlin, Germany
Full Time
SoundOn is an all-in-one platform powered by TikTok, designed to empower music creators through each step of their career — from TikTok integrated creation, analytic and promotion tools to global omni-channel music distribution, from accessing to a huge influencer network to monetization of music works via ever-evolving means. SoundOn exists to give every music creator & label the power to reach, resonate and make an impact with global audiences and "do music" their way. Join us and make an impact on the music industry!
TikTok's all-in-one platform for music creators:
- Distribute your music globally on TikTok and all major streaming services
- Maintain 100% ownership and receive 100% royalties*
- Promote your music and reach global audiences
Team Introduction
TikTok continues to unlock opportunities for artists and labels, with a brilliantly engaged community who love to build connections with artists and their music. The team is working globally and locally with artists, managers and labels to unleash the promotional and marketing power of TikTok, helping talents to secure success on the platform, music streamings, hit charts and brand collaborations.
Responsibilities
- Digital Marketing/ Promotion: Work with in-house A&R, marketing, product and artist management teams to ideate, plan and execute music promotion campaigns (on and off TikTok) to develop viral trends based on creative ideas and data insights
- Relationship management : lead/support on strategy and advise internal and management teams on the most effective release and streaming approaches to maximise campaign impact
- Discovery & Insights: Identify and monitor key digital & social platforms for emerging trends, creative ideas to effectively communicate with the target audience, keep optimizing promotion strategies. Provide local insights to support Product, Engineer & Strategy teams to iterate product & service strategies.
- Business-oriented: Responsible for promotion/marketing campaign performance with qualitative and quantitative targets, according to business objectives.
TikTok's all-in-one platform for music creators:
- Distribute your music globally on TikTok and all major streaming services
- Maintain 100% ownership and receive 100% royalties*
- Promote your music and reach global audiences
Team Introduction
TikTok continues to unlock opportunities for artists and labels, with a brilliantly engaged community who love to build connections with artists and their music. The team is working globally and locally with artists, managers and labels to unleash the promotional and marketing power of TikTok, helping talents to secure success on the platform, music streamings, hit charts and brand collaborations.
Responsibilities
- Digital Marketing/ Promotion: Work with in-house A&R, marketing, product and artist management teams to ideate, plan and execute music promotion campaigns (on and off TikTok) to develop viral trends based on creative ideas and data insights
- Relationship management : lead/support on strategy and advise internal and management teams on the most effective release and streaming approaches to maximise campaign impact
- Discovery & Insights: Identify and monitor key digital & social platforms for emerging trends, creative ideas to effectively communicate with the target audience, keep optimizing promotion strategies. Provide local insights to support Product, Engineer & Strategy teams to iterate product & service strategies.
- Business-oriented: Responsible for promotion/marketing campaign performance with qualitative and quantitative targets, according to business objectives.