THECB - Marketing Specialist V, Communications Coordinator

The agency is located at the George Herbert Walker Bush State Building located in the Capitol Complex at 1801 N. Congress Ave. Austin, TX 78701.

Introduction Paragraph:

The Texas Higher Education Coordinating Board seeks a dynamic individual to manage media relations, write press releases, and develop internal and external communications for the agency. The Coordinating Board is a partner, resource, and advocate to higher education institutions across the state, and the person hired for this position will help promote and amplify the great news and resources at the agency. Qualified individuals with experience in journalism, public relations or related fields are encouraged to apply.

General Description:

This position manages media relations, facilitates internal communications, and generates cross-platform content for the Texas Higher Education Coordinating Board (THECB). Work involves developing messaging for multiple audiences and creating written and multimedia content for the marketing team and divisions across the agency. Work is performed under limited supervision with latitude for the use of initiative and independent judgement. This position reports to the Director of Marketing and Communications. This position is authorized for a hybrid telework schedule. Employees are required to work in the office three (3) days per week, with the remaining two days eligible for telework. Specific in-office days may be determined by the department to meet the business needs.

General Duties And Responsibilities:

• Maintains regular communication with divisions across the agency to inform content generation for external and internal communications, media relations, and agency content marketing.
• Shapes media narratives and pitches stories to media contacts. Liaises with media contacts on requests and facilitates interviews with agency experts. Prepares staff for media interviews. Develops executive talking points.
• Monitors news and media and updates agency staff on media mentions and relevant news.
• Acts as spokesperson for the agency when applicable.
• Develops messaging for various audiences to be applied to media narratives, marketing materials, communications campaigns, and content marketing.
• Facilitates internal communications. Develops content for internal communications channels, manages internal editorial calendar, and creates and distributes staff emails. Develops strategy for agency intranet and update and maintain internal website.
• In collaboration with the marketing and communications team, generates creative ideas and strategy for campaigns and communications tactics.
• Creates written, video and other multimedia content for usage on blogs, internal and external emails and websites, social media channels, and marketing materials.
• Maintains voice and tone consistent with agency and programmatic brands. Serves as voice of the agency and sub-brands.
• Maintains CRM database for agency staff.
• Performs other duties as assigned.

Knowledge, Skills, And Abilities:

• Knowledge of Texas and national media landscape, including education trades.
• Knowledge of state and national higher education trends and issues.
• Knowledge of social media platforms and email and content marketing.
• Skill in using personal computers, databases, and general office software, including Microsoft word, Outlook, PowerPoint, Excel.
• Skill in reviewing materials for accuracy and efficiently identifying, researching, and correcting errors.
• Ability to take in, understand, and contextualize new information quickly.
• Ability to identify and craft stories that will gain media attention while meeting agency business objectives.
• Ability to think and plan strategically.
• Ability to plan, organize, effectively manage, and complete multiple priorities and projects concurrently.
• Ability to take initiative; work independently; and make decisions using sound judgment, analytical thinking, and sound reasoning.
• Ability to collaborate with diverse individuals and groups.
• Ability to gather, analyze, translate, and communicate complicated information in a clear, effective, organized, concise, professional, and courteous way with individuals from diverse social, ethnic, economic, and cultural backgrounds.
• Ability to meet periodic, milestone, and final deadlines; and to keep management abreast of issues.
• Ability to perform detailed work accurately.
• Ability to demonstrate flexibility and adaptability toward changes in assignments.

This position is authorized for a hybrid telework schedule. Employees are required to work in the office three (3) days per week, with the remaining two days eligible for telework.

Military Crosswalk: Military Crosswalk for Occupational Category - Information and Communication

Required Minimum Education And Experience:

• Bachelor’s degree from an accredited college or university.
• 2+ years of experience in journalism, or a communications role at an agency, political campaign, government, or consultancy.
• Minimum of 2 years of experience in media relations, interfacing with media.
• Excellent written and verbal communication skills.
• Experience in message development, and communications planning.

Preferred:

• Experience producing multimedia content, including video.
• Experience with Hubspot or similar CRM.
• Experience with Asana or similar project management and editorial calendar software.

Physical Requirements And/Or Working Conditions:

Work is performed in a standard office environment and requires:

•  Regular, reliable, and punctual attendance at work;
•  Frequent use of personal computer, copiers, printers, and telephones;

• Frequent Sitting:

•  Frequently working under deadlines, as a team member, and in direct contact with others.

Workforce:

Must Be Able To:

• Demonstrate knowledge of customer service deliverables.
• Show flexibility and adaptability toward changes in assignments and work schedules, working extended hours as necessary.
• Adhere to the organization’s internal management policies and procedures.
• Contribute to the agency’s performance measures and mission.

Application Requirements:

The Texas Higher Education Coordinating Board is an Equal Opportunity Employer. A State of Texas application is required to apply. For more information on how to apply for this position, go to the Coordinating Board’s employment opportunities website at  Careers - Texas Higher Education Coordinating Board

The Texas Higher Education Coordinating Board participates in E-Verify for each new employees’ Form I-9 to confirm work authorization. For questions, please call the HR Department at 512-427-6190. For vocal and/or hearing assistance call 7-1-1.

Notes To Applicant:

If you require any reasonable accommodation for the interview process, please inform the hiring representative who calls to schedule your interview. This position has been designated as a security sensitive position. A criminal background investigation will be conducted on the final candidate for this position.

Your job application must be completely filled out. Your application must contain dates of employment, job titles, name of employer and a description of duties performed in a way that demonstrates you meet the minimum qualifications for the position for which you are applying. Resumes do not take the place of the requirement to include this information on the application. If this information is not submitted, your application may be rejected because it is incomplete.

This position is authorized for a hybrid telework schedule. Employees are required to work in the office three (3) days per week, with the remaining two days eligible for telework.

Veterans Information: THECB is committed to hiring Veterans. To receive Veteran’s Preference, a copy of the FORM DD214 -member #4, must be attached when submitting your application.

AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER: THECB does not discriminate on the basis, of race, color, religion, sex, national origin, age, or disability in employment or the provision of services.

Job offer and continuation of employment with THECB is contingent upon:

• Proof of education and experience listed on the application.
• Eligibility/authorization to work in the U.S.
• Satisfactory results from a pre-employment criminal history background check.
• Compliance with the Selective Service Law for males ages 18-25. Please be advised that under Texas law, names and other information concerning applicants or nominees may be subject to disclosure upon request.

THECB does not allow dual employment with other state of Texas agencies or institutions.

Skills assessment may be conducted at time of interview

No phone calls or emails, please. Due to the high volume of applications, we do not accept telephone calls and cannot reply to all email inquiries. Only candidates selected for interview will be contacted.