Content Strategist

We Are:

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence.

Job Description:

You will be responsible for solving client marketing challenges in a new and innovative way, leveraging data, automation and the power of AI. As a Senior Manager on our Content team, you will play a key role in packaging up our content offerings and relevant industry practices in order to respond to the needs and sell business to our clients. In addition to selling in the content space, you will also be expected to play a lead role in the delivery of sold engagements. The ideal candidate will be highly organized with strong skills in writing and delivering sales narratives – as well as experienced in client service and program delivery.

You Are:

A dynamic leader and guru within the content and digital marketing arena at an agency or consultancy. You thrive on solving client business challenges in new and innovative ways. You understand the critical importance of content in today’s marketing landscape and how to build effective content infrastructures, operating models and strategies to drive business results. You are experienced in consulting with senior levels clients, including the C-Suite, across industries and selling in new ideas, programs and content technologies. You are a master storyteller and can develop proposals and deliver presentations with your eyes closed.

The Work:

• Qualify and lead new business opportunities in collaboration with our Account and Industry leads, providing deep domain expertise and leadership to solution, support stand-up and service of our client engagements for content and agency related projects
• Build relationships with our clients by crafting content strategies and proposals that can lead to unique and breakthrough solutions/ideas
• Manage up, down and across Accenture divisions (Strategy, Consulting, Technology) to keep everyone informed and aligned on strategies and goals
• Become the resident expert on Content Supply Chain knowing the intersection between data, tech and content to deliver a more efficient and effective way of working
• Work collaboratively across teams acting as the content expert, and bringing value through strategic ideas and thought leadership
• Identify and staff new projects with the skilled resources needed to deliver against the scope and margin targets set for the project
• Lead content teams across all areas of content such as, but not limited to, scaled dynamic content, DAM implementations and Content Supply Chain assessments, content strategy and content development
• Guide SEO and social listening analysis to provide the insights needed to develop effective content
• Lead and respond to RFPs

Here’S What You Need:

• A minimum of a high school diploma or GED is required for this position
• Minimum of 10+ years of experience in Digital Content Project Management (web assembly, email, banners, print collateral, signage) with demonstrated ability to critically assess a project or process to identify improvement opportunities
• Minimum of 7 yrs experience with large-scale digital content implementations, content technologies and content production
• Minimum of 5 yrs experience with developing and executing content strategies within a data driven marketing environment using scaled content services and multiple channels
• Minimum of 5 years’ experience as a lead content strategist with demonstrated ability to create a multi-channel content plan/proposal and present to clients
• Minimum of 5 years experience working with and implementing DAMs, CMS, LMS, CRMs to support scaled content execution and personalization
• Minimum of 6 years’ experience creating content and content strategy deliverables such as content architecture’s, messaging roadmaps, channel distribution frameworks, personas and journey maps
• Familiar with pricing models and building financial solutions
• Maintain an understanding of emerging digital and content trends 
• Understanding of the keys to successfully standing up a new content service (in-housing and out sourcing)

Bonus Points If:

• Master’S Degree

• Experience with large-scale digital content implementations
• Experience working within a data driven marketing environment
• Ability to demonstrate leadership capability both upwardly with senior executives, laterally with peers in similar offerings, and down to teams that are supporting this role

WHERE YOU LIVE: Toronto

TRAVEL:  As needed

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com 

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.