Senior SEO Specialist
Vyro.com
Office
Islamabad, Islamabad
Full Time
About the Role
We are seeking a data-driven, creative, and results-oriented Sr. SEO Specialist to lead and execute our search engine optimization strategies across all digital platforms. The ideal candidate is passionate about SEO, well-versed in the latest algorithm updates, and has a proven track record of driving high-intent organic traffic that converts.Key Responsibilities
We are seeking a data-driven, creative, and results-oriented Sr. SEO Specialist to lead and execute our search engine optimization strategies across all digital platforms. The ideal candidate is passionate about SEO, well-versed in the latest algorithm updates, and has a proven track record of driving high-intent organic traffic that converts.Key Responsibilities
- Develop and execute comprehensive SEO strategies (on-page, off-page, and technical) to improve organic search visibility and rankings.
- Conduct thorough keyword research, competitor analysis, and content gap analysis.
- Optimize website architecture, content, internal linking, and other elements to improve search engine crawlability and user experience.
- Collaborate with content teams to create high-quality, keyword-optimized content aligned with search intent.
- Build and manage effective backlink acquisition strategies to improve domain authority.
- Monitor and analyze SEO performance using tools like Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, etc.
- Stay current on Google algorithm updates and industry best practices, and proactively adapt strategies.
- Perform technical SEO audits and work closely with developers to implement fixes and enhancements.
- Prepare and present monthly SEO performance reports with actionable insights
- Audits & Optimization: Perform comprehensive site and page audits to identify improvement opportunities and implement strategic changes that enhance performance and user experience.
- 3–5+ years of proven SEO experience with demonstrable results.
- Familiarity with content marketing, semantic SEO and how SEO fits into the overall digital strategy.
- Deep understanding of search engine algorithms, ranking factors, and best practices.
- Expertise in SEO tools: Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, etc.
- Strong knowledge of HTML, CSS, and basic JavaScript (from an SEO perspective).
- Experience with CMS platforms (WordPress, Strapi, Magento, etc.).
- Strong analytical, design, communication, and project management skills.
- Google Analytics / SEMrush / Ahrefs certifications.
- Experience with international/multilingual SEO.
- Familiarity with schema markup and structured data.
- Understanding of CRO, UX/UI, and how SEO interacts with them.
- Experience in SAAS or B2B SEO strategy.
- Competitive salary with performance bonuses.
- Collaborative, forward-thinking team culture.
- Access to industry-leading SEO tools and resources.