Head of Marketing & Communication

Strategy Development (Aop/Lrbp)

Responsible for AOP & LRBP development and lead execution plans for marketing & communication operations

Programs, Processes, Services:

1. Develop & execute multi – year brand & marketing strategies and supporting plans to promote Amway brands including:

• Develop and execute an actionable affiliate specific strategy in line with regional marketing directions
• Lead Category/ portfolio planning including (includes discontinuing underperforming brands/products)
• Develop Portfolio management: develop right portfolio for market based on working with Center team.
• Lead brand positioning & new product launching
• Lead product pricing
• Develops and executes marketing campaigns, programs, experiences or promotions to support brand awareness and favorability through including advertising, all types of media, promotion, comprehensive spokesperson, sponsorship and expert speaker initiatives & programs
• Drive Commercial calendar to help company achieve important target (sales & buyers) which include Promotion activities, New Product launch plan, Marketing Communications campaign, Customer Loyalty Program, etc.

1. Direct the development of creative communication materials ensuring results meets strategy and marketing goals set by brand management

• Lead to develop the creative look of the assigned products/brands and associated communication materials.
• Lead to plan & manage for development & execution of communication materials and editorial activities to provide a useful channel to distributors to support business needs:
• Lead to develop and manage to produce kit, BSMs, expo, branding at RDCs, shops with sufficient content information and qualified picture, images, layout.
• Direct to manage come out concept, content for materials on all sales, marketing support activities, DVD and VCDs

1. Develops and executes digital marketing strategies to support Amway products/brands, including:

• Digital marketing efforts such as SEM, applets, web video and digital coding
• Social Influence Marketing efforts such as social networks, listening platforms, viral marketing and blogging
• Emerging media efforts such as mobile solutions and applications, display media, micro-casting
• Web brand experiences that leverage industry best practices and cutting-edge technologies
• Technology integration to align with needs of global content strategies
• Implementation of digital content best practices and solutions

1. Manages consumer, distributor, market & competitive insights & drivers for guiding the development of market strategies and business operating plans

• Develops and implements market data sourcing plans and budgets for local market
• Manage the selection of appropriate market data sources and suppliers
• Build up research standards, databases and processes & manage research implementation
• Market research reporting for innovative solutions

1. Staff Management

• Acquire & recruit qualified staff at right position
• Strengthen staff’s skillful workforce through consistent on the job training programs as well as the appropriate job-related external trainings courses.
• Manage staff’s performance, motivate and reward effectively & efficiently for staff’s high engagement
• Build & execute development planning for qualified workforce development & talent pool development for staff retention & meeting business job scopes expanded requirement
• Maximize resources effectively

1. Lead important regional initiatives and others ad-hoc projects at required