Senior Marketing Executive (Children's) - DK Marketing & Communications

We’re looking for a creative and commercially minded marketer who’s full of ideas and loves seeing them come to life.  As Senior Marketing Executive in the DK Children’s team, you’ll help bring our award-winning children’s books to readers everywhere, from inspiring non-fiction to fun and imaginative new fiction.  You’ll play a key part in shaping campaigns that spark curiosity, build our brands, and connect with families and book lovers alike.

This is a hands-on, fast-paced role where you’ll plan and deliver campaigns that make an impact.  You’ll work closely with colleagues across Marketing, PR, Editorial and Sales to make every campaign as creative and effective as possible, from initial concept through to results reporting.

 Reporting to the Senior Marketing Manager, key responsibilities will include:

• Planning and delivering consumer marketing campaigns across digital, print, and partnerships
• Work with authors, agents, and brand partners to maximise visibility and promotional opportunities
• Support on high-profile campaigns and projects with the Senior Marketing Manager
• Brief and manage the creation of assets, from social media content and POS to catalogues and video
• Deliver seasonal and brand campaigns (for example, Christmas or retailer promotions)
• Review campaign results and share insights to help shape future activity
• Manage budgets, approvals, and timelines with care and attention to detail

 We’re looking for someone who is:

• Creative and organised with a real enthusiasm for bringing ideas to life
• Enjoys working with others and can juggle multiple projects at once
• Commercially aware, always thinking about how marketing can drive sales and engagement
• Comfortable analysing results and suggesting what could be done differently next time
• A clear communicator who can quickly build strong relationships
• Above all, passionate about children’s books and the power they have to inspire young readers 

In return, you’ll join a collaborative, supportive team where creativity is encouraged and no two days are the same.  It’s a fantastic opportunity to make your mark on some of DK’s most exciting children’s publishing and to grow your experience across every part of marketing.

Salary: Up to £33,000 (depending on experience)

Closing date for applications: 21st November 2025

We have a range of benefits to reflect our commitment to our people, some of which are:

• 25 days paid holiday entitlement in year one, plus bank holidays

• Generous Pension Scheme

• Volunteering policy and charity matching

• Employee Assistance Programme

• 60% discount on company books
• Cycle to work scheme and discounted gym membership
• Flex Fridays (1pm Finish*)

• Shopping Discounts

• Up to 30 days remote working from abroad*

And we plant a tree for every new employee to our business

DK is committed to building a diverse workforce that reflects the varied communities that read our books across the world. We encourage applications from all individuals, regardless of age, religion, gender, ethnicity, disability, sexuality or social background. DK is proud to announce that we have adopted The Halo Code.

DK is a member of the disability confident scheme. We guarantee to interview all disabled applicants who meet the minimum criteria for the vacancy/ies.

DK supports flexible working and has introduced a new ‘smart-working’ policy with a hybrid approach of working three days a week in DK’s office, and two days from home.

The Book Trade Charity offers financial support to people looking to enter the book trade, but who may struggle to afford the costs of attending interviews or undertaking internships. For more information, visit www.booktradeentrysupport.org

*Subject to certain criteria being met.

About Our Company:

We believe in the power of discovery. That's why we create books for everyone that explore ideas and nurture curiosity about the world we live in. From first words to the Big Bang, from the wonders of nature to city adventures, you will find expert knowledge, hours of fun and endless inspiration in the pages of our books. 

We are the world's leading illustrated publisher and a member of the Penguin Random House division of Bertelsmann, creating cutting-edge design and stunning visual books for the whole family. We are passionate about inspiring curiosity and bring people to books through their thirst for knowledge. With a global book loving community of over 800 colleagues in the UK, US, Germany, India, China, Spain and Australia, we produce books in over 100 countries and over 60 languages. Find out more on dk.com.

 Company: Dorling Kindersley Limited | Job ID: 284245