AVP, Marketing - FIJI Water

Company Description

It’s more than just water. FIJI Water is known for its iconic square bottle and unique mineral profile. Since 1996, FIJI Water has embodied what it means to be Earth's Finest Water® and is sold worldwide. FIJI Water is committed to doing business responsibly and seeking opportunities to make a difference. This means investing in sustainability, the environment, and local communities to enable positive change. 

We are seeking a dynamic AVP, Marketing to spearhead the development of the consumer and customer marketing strategy for FIJI Water. This role is responsible for the brand marketing and trade marketing strategy, execution, reporting and KPI measurement for FIJI with the goal of increasing brand value, market share, and sales.

The AVP, Marketing will bring a deep understanding of marketing strategy, consumer and customer insights, social media, and public relations. This role also requires expertise in competitive landscape analysis, manufacturing partnerships, sourcing, point-of-sale development, and ROI evaluation. Success in this position demands strong initiative, leadership, project management, organizational skills, and meticulous attention to detail. The AVP will collaborate cross-functionally with Sales, Trade Marketing, PR & Events, Consumer Insights, Logistics, Finance, eCommerce, and the internal creative agency, while also managing relationships with multiple external partners and vendors.

This position will be based at our West Los Angeles, CA office. We work a hybrid schedule with an in-office requirement Monday-Wednesday and the option to work remotely on Thursday and Friday.

Job Description

• Lead the effort to drive brand awareness, customer demand, and brand preference for FIJI Water by leading the overall brand and trade marketing strategies
• Engage customers through the conception and implementation of marketing campaigns, promotions and trade marketing programs (including Retail and On Premise activations), merchandising services, sponsorships, and market research
• Build strong relationships with the Retail and On Premise sales teams and participate actively in customer facing activities and meetings
• Develop, maintain and consistently communicate compelling brand positions and USPs
• Demonstrate discipline in providing creative direction and ensure creative and programming alignment with brands' target audiences and opportunities
• Utilize category and consumer insights to identify growth opportunities and new product development to successfully bring new profitable branded products to market
• Timely and efficiently communicate the marketing programs to the sales teams and other departments
• Oversee the PR & Events strategy to ensure brand consistency
• Prepare and monitor annual budget for the brand marketing department
• Run the annual brand planning process. Set brand planning calendar, coordinate cross-functional activities and planning processes, manage timelines, and ensure timely completion of all deliverables
• Work closely with the Direct-to-Consumer team to ensure strategies and creative align with brand standards and share a cohesive brand voice to all other marketing strategies and communications
• Own the relationship with the in-house creative agency's activities/projects, providing direction for all necessary marketing/creative material produced internally or externally. Ensure consistent creative execution and positioning and development of integrated campaigns
• Manage a team of 3 direct reports with a total team of 9; ensure career development goals are met for each direct report

Qualifications

• MBA plus 10 years in senior level brand management role or consumer marketing within CPG; food or beverage experience a plus
• Solid understanding of the following areas: media advertising, digital marketing, consumer promotions, POS marketing, PR, sales promotions, and trade marketing
• Strong cross-functional project management skills, including leading new product development/innovation efforts
• Excellent written and oral communication and presentation skills
• Strong analytical skills/attention to detail required
• Exceptional sense of urgency, with strong aptitude for learning and problem-solving
• Advanced Excel and MS PowerPoint skills required

Pay Range: $210,000 - $240,000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.

Additional Information

• Thriving Wellness Community: Access to top-notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future and including: 
• 24/7 online physician consultations 
• virtual mental health resources 
• life coaching 
• engaging employee community groups 
• cash rewards for healthy habits and fitness reimbursements 
• library of on-demand fitness videos 
• Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units. 
• Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department, offering extensive resources like People Manager and leadership training, webinars, and eLearning courses. 
• Empowering Mentorship Program: Connect with colleagues through our company-wide mentorship program to share goals, overcome challenges, and drive your career forward. 
• Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant, positive change in the workplace. 
• Building a Healthy Society: To date, our co-Founders Lynda and Stewart Resnick, through their foundations and The Wonderful Company, have invested more than $2.5 billion in education, health and wellness, community development, and sustainability initiatives across California’s Central Valley, Fiji, and the world. In 2025, Wonderful ranked as #1 in PEOPLE’s “100 Companies That Care” list and was named one of Fortune magazine’s 100 Best Companies to Work For. To learn more about our corporate social responsibility efforts, visit csr.wonderful.com.
• Giving Back to the Community: Make a difference with Wonderful Giving, allowing you to allocate company-provided funds to up to three charities of your choice, and join Wonderful Neighbor to contribute to group service projects within our local communities. 
• 24/7 online physician consultations 
• virtual mental health resources 
• life coaching 
• engaging employee community groups 
• cash rewards for healthy habits and fitness reimbursements 
• library of on-demand fitness videos 

FIJI® Water, natural artesian water bottled at the source in Viti Levu (Fiji islands), is the No. 1 premium imported bottled water in the United States. FIJI Water is the water of choice among discerning consumers and top chefs.  Widely available at fine restaurants and hotels, all major retail channels and through a convenient home/business delivery service, FIJI Water has expanded globally to more than 90 countries. To discover Earth’s Finest Water®, please visit www.fijiwater.com, like us on Facebook, or follow us on Instagram or Twitter.

FIJI Water is part of The Wonderful Company, a successful, fast-growing privately held $6 billion company with 10,000 employees worldwide. The Wonderful Company’s connection to consumers has health at its heart and giving back in its DNA. The company has a long-standing commitment to corporate social responsibility, including more than $1 billion invested in environmental sustainability; $65 million in charitable giving, education initiatives, and innovative health and wellness programs each year; and $143 million toward the construction of two charter school campuses in California’s Central Valley. To view the current Corporate Social Responsibility report, visit csr.wonderful.com.

The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement. We are committed to creating a diverse workforce that embodies a deep culture of acceptance, equity, and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories.

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