Design Manager

About Goodr

We create and sell active eyewear for anyone. No Slip. No Bounce. All Polarized. All Fun. Interested in joining our team? Keep reading.

OUR VALUES: We have two core values: Fun & Authenticity.

• FUN = Being sh*tty isn’t fun. Agreed? Taking pride in your work, finding joy in being GREAT, and celebrating wins… and losses. Now, that’s fun!
• AUTHENTICITY = Focusing on being authentic over being liked. (Next-level guru stuff. Count it.)

Fun Fact: We do not allow email to be sent internally. Carrier pigeons only. JK, we use Slack.

LEADERSHIP: We expect our leaders to be guiding lights for their teams. To support that, we provide leadership courses to sharpen their leadership abilities, including an in-house leadership coach.

AUTONOMY: We practice autonomy, empowerment, and accountability so that every team member can be in control of their own life.

• HYBRID WORKING: This role is required to be in our Inglewood office every Tuesday and Thursday with the occasional third day thrown in.
• PROFESSIONAL DEVELOPMENT: We have an all-company learning program so that we’re constantly leveling up our skills.

SUSTAINABILITY: We think Earth’s pretty rad. That’s why we take action wherever possible to limit our impact on the planet.

• 1% FOR THE PLANET MEMBER: 1% of goodr’s annual sales go directly to environmental organizations.
• CARBON NEUTRAL: In 2019, goodr became a 100% carbon neutral company.

Fun Fact: goodr celebrates every Earth Day by releasing limited-edition sunglasses with frames made from 100% recycled materials—and the packaging is 100% sustainable, too!

About The Role

Ever dream of wrangling fonts, colors, and your fellow designers without being a total jerk about it? As our Design Manager, you’ll lead a tiny but mighty team of pixel-slingers while making sure our visuals don’t look like a MySpace page from 2007. You’ll juggle launches, campaigns, and the occasional existential brand crisis—all with impeccable kerning and a suspiciously large collection of Pantone swatches.

Think of yourself as the Gandalf of goodr’s creative realm: guiding, mentoring, and occasionally shouting “YOU SHALL NOT PASS” at bad design. If you can build a high-performing team and explain why Comic Sans is a crime against humanity, we want you. Bonus points if you’ve ever cried over packaging.

Responsibilities

• Lead by example by consistently living into goodr’s values of Fun and Authenticity 
• Be a culture carrier by leaning into our three fundamentals of communication, professionalism, and vision
• Hold monthly one-on-ones with each team member to build upon their role duties and hold everyone accountable
• Ask clear questions, increase everyone’s knowledge, and empower the team so that we can get the best out of every person in your department
• Give consistent, continuous feedback and challenge your flock to perpetually grow so they become the best version of themselves
• Own your team’s budget and ensure its accuracy
• Use imagination and wisdom to set team goals and communicate them clearly
• Challenge the status quo ALWAYS. The phrase “this is how we’ve always done it” is banned here at goodr, so don’t be afraid to push out of your comfort zone and encourage your team to do the same

Role Specific

• Lead, mentor, and develop a small team of graphic designers while building a collaborative, high-performing creative culture
• Own creative execution and provide hands-on direction, from concept through delivery, ensuring assets are on-brand, high-quality, and strategically aligned
• Translate creative briefs into clear plans, balancing priorities, timelines, and resource allocation
• Design and oversee visual asset creation across packaging, digital campaigns, retail displays, and marketing collateral, contributing hands-on to key launches and product storytelling
• Partner closely with the Creative Director and cross-functional teams (Marketing, Product, Ecommerce, Retail) to align creative solutions with business goals and brand strategy
• Maintain and evolve brand identity systems, templates, and brand asset libraries, ensuring consistency, accessibility, and fresh visual expression across all touchpoints
• Collaborate with project managers to manage timelines, capacity planning, and workflow visibility
• Manage relationships with external designers, vendors, and freelancers, ensuring quality and consistency across all deliverables
• Track creative performance metrics and continuously refine visual strategy based on engagement and brand impact
• Contribute to annual brand and campaign planning, bringing design insights and executional perspective
• This role is in the Design team and will report directly to the Creative Director
• Perform other related duties as assigned

About The Ideal Candidate

• May or may not have a degree...we don’t care (bonus points for Basset Hound Science or Dinosaur Law)
• 5+ years of graphic or visual design experience, preferably in a consumer product, fashion, or lifestyle brand
• 1+ years of experience in a lead or supervisory role
• Strong portfolio showing multi-channel campaigns, marketing assets, and brand storytelling 
• Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, and asset management tools is a MUST
• Skilled in prioritization, delegation, and cross-functional communication
• Strong communicator who is great at getting and giving feedback
• Experience in product packaging, retail design, or motion graphics is a PLUS
• Experience translating brand strategy into visuals that connect emotionally and commercially
• Strong understanding of creative operations, timelines, and cross-functional collaboration
• Asks a lot of questions 
• Knowledge of print and digital design best practices
• Dependable with the willingness to take the initiative to work collaboratively and with a sense of urgency
• Loves the work more than a paycheck 
• Thinks designing and creating is fun
• Is happy to give away credit to their team 
• Is into personal growth
• Thinks Fun is being great (not partying) 
• Is proactive and an independent problem solver! (Can you google a question?)

What You Get

• A role at a company that is going to the moon
• The opportunity to show up every day and have fun
• The ability to learn and grow as a person
• Paid vacation (we encourage you to take time off!)
• Flexible work environment (want to go for a run at 11am on Wednesday, go for it!)
• Paycheck... obviously. Salary range: $115K - $125K, final number dependent on experience
• Medical, Dental, and Vision benefits
• 401(K) with company matching
• Financial Wellness Counseling
• Sunglasses. Duh.

**No Visa Sponsorship is available for this position.

Next Steps

Here's what we expect the hiring process for this role to be, should all go well with your candidacy. This entire process is expected to take 8 weeks to complete and you'd be expected to start on a specific date. 

1. Application

1. 2. Fill out a form with basic questions
2. 3. 35 minute introductory interview with HR team member
3. 4. 90 minute virtual interview with peers and manager
4. 5. Final assignment and presentation

6. Offer!

TO GET THE PROCESS STARTED, REVIEW & SUBMIT THE FOLLOWING: 

• Review goodr's Applicant Privacy Policy. By submitting an application to goodr, you are confirming that you have read the Applicant Privacy Policy and agree to its terms. (Because nothing says “fun” like reading legal documents!)
• Resume
• Cover letter showing your personality. Seriously. No boring corporate speak allowed.
• Link(s) to your website and/or portfolio
• A drawing of an octopus fighting a pirate (not joking)*

*We accept submissions using accessibility tools.

#Li-Hybrid