[Publishing Center] Social Media Specialist, Malaysia

[Publishing Center] Social Media Specialist, Malaysia吉隆坡互联网 / 电子 / 网游 - 市场发行岗位职位描述1. MLBBMY Full-Channel Social Media Management - Drive end-to-end operations: content planning → production → posting → analytics. - Utilize commercial ad tools to achieve follower targets by month and T/A reach targets by campaign. - Execute campaign-specific social content & social activation for key initiatives, including livestream content, offline production content and community reward activities etc. - Provide agile support for regional social media trend observation and user insight integration. - Oversee all official social channels & manage moderator teams. 2. Data-Driven Optimization - Monitor content performance (ROI, CPM, engagement, conversion), conduct rapid test-learn-adapt cycles, and identify high-efficiency key actions (e.g., viral local content formats). 3. End-to-End Project Ownership - Own complex social events and social media metrics, manage vendor quality/cost, and mitigate risks.(e.g., PR crises triggered by cultural/religious sensitivities)职位要求1. Must-Have Experience - 3+ years in game localization marketing or content marketing, with proven success in SEA(Malaysia preferred) market campaigns. - Portfolio showcasing: - Integrated campaigns blending social media channels (TikTok, influencers, live events). - Data-informed pivots that lifted campaign results (e.g., improved CTR, CPM, engagement, or ROI). - Crisis management in high-pressure environments (e.g., player backlash, cultural missteps). - Deep network of Malaysian partners (content vendors, KOL agencies). 2. Critical Competencies - Malaysian market understanding: - Intimate knowledge of local social media ecosystem (TikTok trends, Facebook communities, emerging platforms). - Awareness of cultural/religious sensitivities and gaming regulations. - MOBA/competitive gaming expertise: Understanding of player motivations, esports cycles, and content trends. Passion for MOBA. - Collaboration agility: Navigate time zones and cultural gaps to align global/regional stakeholders. - Resilient results-focus: Deliver under tight deadlines and unexpected challenges. 3. Language Requirements - Essential: native Bahasa Melayu + professional English fluency. - Plus: Basic Mandarin (to liaise with HQ team)投递