Marketing Executive

Your role in the JoJo story…

This is a pivotal role within our business, contributing directly to our vision of supporting families through all the big (and little) moments that matter. As a Marketing Executive in the Brand team, you’ll play a key role in delivering compelling campaigns and communications that build awareness, drive engagement, and strengthen our position as a trusted, leading brand.

Reporting to the Marketing and PR Manager, you’ll be an integral part of the Brand team, working cross-functionally with E-commerce, Digital Marketing, Creative Services, Retail, Buying, and Merchandising teams.

You’ll lead the development, execution, and analysis of omni-channel marketing campaigns, local initiatives, brand partnerships, and tactical marketing activities—ensuring every piece of activity is on-brand, aligned with company strategy, and optimised for ROI.

Your role will be varied and dynamic, connecting departments to bring campaigns to life across all customer touchpoints. You’ll be a trusted advisor on all aspects of marketing communications, bringing creativity, organisation, and commercial awareness to every project.

A peek into your daily adventures

Marketing Campaigns

• Support the Marketing and PR Manager in defining the annual marketing and communications calendar, integrating product, brand, and trade campaigns across all UK and international channels.
• Lead the management and delivery of licensee campaigns, from briefing through to asset creation and activation, ensuring alignment with brand guidelines.
• Develop and nurture relationships with licensee and brand partners, producing bespoke campaigns that meet business objectives.
• Brief all internal teams (email, social, PR, online, in-store) on brand campaign activity to ensure cohesive execution.
• Prepare detailed creative briefs and collaborate closely with the Creative and Visual Merchandising teams to produce on-brand assets and POS materials.
• Deliver post-campaign analysis, producing actionable insights and recommendations based on sales data, customer feedback, and ROI.
• Act as the main marketing contact for retail teams and stores, providing campaign guidance and local marketing support.
• Support the growth of international and partnership marketing, ensuring brand consistency across markets.
• Lead charity partnership activations and related communications.
• Identify and recommend ad hoc campaigns to address specific business opportunities, such as regional sales boosts.
• Manage communications with store operations teams, track performance, and implement process improvements.
• Track and manage marketing budgets, ensuring all campaigns are delivered efficiently and within allocated spend.

Digital Marketing Support

• Maintain and update brand pages on the website, ensuring content is current and aligned with campaign activity.
• Brief and execute user-generated content for paid media purposes.
• Maintain the company’s Google My Business account, ensuring information is accurate and up to date.
• Oversee brand representation on LinkedIn and other third-party platforms.

Skills that make you shine

• A proactive and passionate brand ambassador who embodies our values.
• A minimum of 2 years in a similar role with proven experience working on campaigns.
• Strong communication and relationship-building skills across departments and external partners.
• Creativity and attention to detail with an understanding of brand consistency.
• Excellent organisational and project management skills with the ability to manage multiple campaigns simultaneously.
• Confident working both independently and as part of a collaborative team.
• Commercially aware and focused on delivering measurable results.

Just to give you a taste of our culture, we’ll be looking for you to:

• Be a brand ambassador, safeguarding our values and ethos.
• Demonstrate honesty and respect in every interaction.
• Foster collaboration and open, active listening
• Take ownership of all aspects of the role.
• Be an effective problem solver.

Perks And Benefits

• Hybrid working – up to 3 days in our JoJo House (our JoJo House is located in Battersea, 5 min walking distance from Battersea Power Station and 2 min from Battersea Park Station)
• Flexible start and finish time – office core hours are between 10:00 and 16:30
• Extra day of annual leave for each year you’re with us, up to 38 days.
• Is it your birthday? Take it off and celebrate!
• Want to increase your holiday allowance? Holiday buying scheme.
• Let’s celebrate JoJo doing well – non-contractual bonus scheme.
• Helping plan for the future – enhanced pension scheme.
• Get on the move – cycle to work scheme.
• Financial wellbeing app – pay yourself 40% of your earned wages whenever you want.
• Saving scheme with Smart Money Cymru – You do not need to live in Wales!
• Enhanced family leave.
• Flexible work options.
• Enjoy fabulous social events.
• Saying thank you – employee recognition programme.
• Give back with volunteer days to support our communities.
• Prioritise your well-being with our Health and Wellbeing hub.
• Specsavers voucher – Get a free sight test and contribution towards glasses (T & C’s) apply.
• We love our products! Get 40% off JoJo branded lines.
• Embrace an “It’s up to you” learning environment with ongoing training and development opportunities.
• Your furry friend doesn’t have to stay at home – our offices are dog friendly for friendly pooches.
• Want to know more about JoJo?

We make happy and helpful clothes and products that let children be children – in all their silly, messy, adventurous, noisy, imaginative joy. But we’re not just about selling products; we’re about creating a warm, community-centric environment for our employees and our customers. From over 50 locations across the UK and Ireland and a thriving e-commerce platform, we offer a meticulously designed collection of children’s clothing, toys, and essentials designed with love and care: always with children at the forefront of our minds.

As a B Corp, our commitment goes beyond commerce, we strive for a sustainable future and take pride in our responsibilities to the planet and our communities. At JoJo, every role, every task and every day is an opportunity to support, inspire and contribute to the well-being of our teams and our customers.

We embrace and openly welcome people from different cultures, perspectives, and experiences to create a diverse and enriched environment. We work hard to recruit, develop, and retain the most talented people, regardless of background to make sure we grow our company sustainably and with different cultural influences. By encouraging a diverse and inclusive workforce, we aim to create an environment where everyone can thrive and reach their full potential.