Sr. Direct Marketing Manager (ABM)

Description

• Who We're Looking For - The Dream Maker
• We’re expanding our marketing team to help Chargeflow define and lead the chargeback
• automation category. We’re looking for a Senior Marketing Manager to join us. Reporting directly

to the VP of Marketing, you’ll own a strategic mix of planning, execution, and analysis across

campaigns and programs. Your primary outcomes will be building engagement with CX, Ops,

and Finance leaders at eCommerce brands, strengthening relationships across our ecosystem,

and ultimately driving conversions that accelerate Chargeflow’s growth.

• Your Arena - Know your impact 💥
• ● Plan, design, and execute direct marketing campaigns that create awareness, build trust,
• and generate pipeline. (emphasis on building our targeting email campaigns to target

Segments)

● Own assigned market segments — identify target accounts and key personas, then craft

tailored messaging and campaigns to break into those segments effectively.

● Utilize account-based marketing (ABM) techniques to create personalized campaigns at

scale for high-value target accounts.

● Coordinate with internal teams (sales, content, design, product marketing, and CS) to

develop assets that drive engagement and conversion.

Demand Creation

● Develop and implement strategies to create awareness and interest using direct

marketing channels, specializing in targeted outbound including email marketing

● Partner with Sales to align campaigns with account-based outreach and ensure

well-orchestrated plays to key accounts.

● Expand selectively and experiment with additional direct channels (e.g., direct mail,

Targeted Webinars, Etc.)

Strategy Development

● Own scalable playbooks for each segment (ICP, data sources, talk tracks, offers,

success criteria) and iterate weekly.

● Support development of a comprehensive direct marketing strategy aligned with growth

goals, sales targets, and product positioning.

● Create messaging and value propositions that resonate with CX, Ops, and Finance

leaders, addressing pain points such as chargeback prevention, operational efficiency,

And Revenue Protection.

• ● Design multi-channel campaigns with email at the core, layering in other direct channels
• as experiments to increase impact.
• Data Analysis & Reporting
• ● Track, analyze, and report on campaign performance (deliverability, open rates, CTRs,

Conversions, Roi).

● Measure performance at the segment level, using insights to refine targeting,

messaging, and campaign mix for each audience.

● Use insights to refine targeting, messaging, and overall channel mix.

● Provide dashboards and recurring reports to GTM leadership showcasing email’s impact

on pipeline and revenue.

Budget Management

• ● Develop and manage the budget for email and direct marketing programs, allocating
• resources to maximize ROI.
• ● Adjust investment based on performance data and emerging opportunities.
• Compliance & Best Practices
• ● Maintain strong deliverability standards and adhere to privacy regulations (GDPR,

Ccpa, Etc.).

Requirements

Qualifications:

● Value execution over perfection - can blend creativity with an ability to get it done.

● Have an experimentation mindset with the grit to push through roadblocks.

● 5+ years B2B enterprise SaaS direct marketing experience with a proven track record of

successful campaigns. Previous experience marketing to legal executives is a plus.

● Like to both receive and give direct feedback on a timely basis.

● Excellent communication skills; able to represent marketing and the work we are doing

inside the company with ease.

● Can represent programs internally and align Marketing/Sales around segment goals and

Slas.

● Comfortable working within marketing automation and CRM solutions. Hubspot

experience is a plus.

● Hands‐on experience is a plus with CRM/MA (HubSpot), sales engagement (e.g.,

Outreach/Apollo), data tools (e.g., Clearbit/ZoomInfo), and deliverability (e.g.,

Postmark/Warmup/Google Postmaster)