TikTok Shop - Integrated Marketing Campaign, Strategy & Analytics Manager
TikTok.com
Office
Seattle, Washington, United States
Full Time
About the Team
The Integrated Marketing & Campaigns (IMC) team sits within the TikTok Shop US Operations Center as both a marketing and sales campaign team. The team is responsible for the strategic planning, development, coordination, and execution of cross-channel brand and sales campaigns. With deep alignment across PR, digital, and social media, IMC ensures campaigns drive brand awareness, engagement, and targeted revenue growth. The team plays a critical role in delivering cohesive, data-driven marketing strategies that support TikTok Shop’s core business objectives.
About the role
You will drive strategic marketing insights by conducting rigorous desktop research and competitor tracking to deliver actionable market and consumer intelligence. In addition, you'll design and continuously monitor key branding and marketing metrics while collaborating with cross-functional teams—especially the Data Analytics team—to build dashboards and tools that enhance operational efficiency. You will also support ad hoc projects such as user tribe analysis, monetization initiatives, and affiliate marketing programs to shape and refine our overall marketing strategy.
Responsibilities
1. Desktop Research: delivering market and consumer insights by conducting research and competitor tracking, summarizing the methodology and key approach for ops and Marketing team;
2. Build branding and marketing metrics from scratch and constantly track key metrics on a monthly basis (BHT, NPS, Social Listening, search index, etc.), and conduct analysis and evaluation of marketing activations, campaigns, and key approaches, come up with feasible solutions, and define key strategies for different teams;
3. Resources management & improvement: analyze traffic and promotion tools and lay a solid strategy for improving resource utilization efficiency. Also, take care of marketing & branding visual and creative authorization;
4. Collaborating with the DA team, building the data dashboard, and developing tools to improve the efficiency of all ops and mkt teams. Convert the strategy into tools to ensure that all the team improves efficiency and completes the target.
5. Other ad hoc projects include user tribe analysis, monetization projects, and affiliate marketing programs.
The Integrated Marketing & Campaigns (IMC) team sits within the TikTok Shop US Operations Center as both a marketing and sales campaign team. The team is responsible for the strategic planning, development, coordination, and execution of cross-channel brand and sales campaigns. With deep alignment across PR, digital, and social media, IMC ensures campaigns drive brand awareness, engagement, and targeted revenue growth. The team plays a critical role in delivering cohesive, data-driven marketing strategies that support TikTok Shop’s core business objectives.
About the role
You will drive strategic marketing insights by conducting rigorous desktop research and competitor tracking to deliver actionable market and consumer intelligence. In addition, you'll design and continuously monitor key branding and marketing metrics while collaborating with cross-functional teams—especially the Data Analytics team—to build dashboards and tools that enhance operational efficiency. You will also support ad hoc projects such as user tribe analysis, monetization initiatives, and affiliate marketing programs to shape and refine our overall marketing strategy.
Responsibilities
1. Desktop Research: delivering market and consumer insights by conducting research and competitor tracking, summarizing the methodology and key approach for ops and Marketing team;
2. Build branding and marketing metrics from scratch and constantly track key metrics on a monthly basis (BHT, NPS, Social Listening, search index, etc.), and conduct analysis and evaluation of marketing activations, campaigns, and key approaches, come up with feasible solutions, and define key strategies for different teams;
3. Resources management & improvement: analyze traffic and promotion tools and lay a solid strategy for improving resource utilization efficiency. Also, take care of marketing & branding visual and creative authorization;
4. Collaborating with the DA team, building the data dashboard, and developing tools to improve the efficiency of all ops and mkt teams. Convert the strategy into tools to ensure that all the team improves efficiency and completes the target.
5. Other ad hoc projects include user tribe analysis, monetization projects, and affiliate marketing programs.