Senior Content Writer

Who we are.

At Bluehost, we’re not just building websites—we’re shaping the future of the web through content, commerce, and the power of AI. From intelligent automation to generative content and personalization at scale, we believe AI will define the next era of customer experience and business growth.  
 

As a trusted leader in web hosting and WordPress, our mission is to help customers of all sizes build a digital presence that drives results. Backed by private equity and powered by innovation, we are building the go-to platform for creators, entrepreneurs, and businesses to thrive online. With a global portfolio of brands and millions of users worldwide, we’re entering a bold new phase of transformation—driven by people, technology, and ambition. 
 

We are seeking experienced Senior Content Writer with proven expertise in SEO and WordPress. In this role, you will be responsible for crafting engaging, reader-friendly content such as instructional guides, blog posts, and product pages. Additionally, you’ll leverage AI-powered tools to enhance content creation efficiency, ensure clarity, and maintain high editorial standards across all brands and digital products.  

What You’ll Do & How You’ll Make Your Mark 
 

• Develop High-Quality Content: Create original, reader-friendly, SEO-optimized blog content and help section articles that simplify complex product functions.  
• Optimize & Enhance Existing Content: Review, update, and refine articles to align with the latest product features and industry best practices.  
• AI-Driven Content Creation: Utilize AI-powered content generation, editing, and optimization tools to streamline research, drafting, and proofreading.  
• Editing & Reviewing: Ensure all content is meticulously edited, proofread, and reviewed for accuracy, consistency, and brand compliance before publication. 
• CRO Best Practices: Craft compelling, conversion-focused content that engages users and encourages action. Optimize copy for clarity, persuasiveness, and readability while strategically placing CTAs to drive conversions. 
• Develop Product Content: Assist the Product Copywriter in crafting concise, sales-driven copy that enhances product appeal and drives conversions. 
• WordPress Proficiency: Upload content and create new webpages using existing templates—no coding or developer skills required. Training will be provided if the candidate has no prior experience. 
• Product Research & Testing: Understand product functionality by researching, testing, and identifying potential user challenges, ensuring content preemptively addresses these concerns.  
• Visual & Multimedia Integration: Enhance content clarity with original screenshots, diagrams, and AI-generated visuals whenever necessary.  
• Content Formatting & Compliance: Upload content to the CMS (WordPress), adhering to standardized writing guidelines, SEO best practices, and brand voice consistency.  
• Time Management & Deadline Adherence: Efficiently manage multiple content projects, prioritize tasks, and meet tight deadlines without compromising quality.  
• Continuous Learning & Innovation: Stay updated with the latest AI tools, industry trends, and technology advancements to enhance content strategy and efficiency.  
• Collaborate & Communicate: Work cross-functionally with product teams, UX designers, and support teams to ensure accurate and up-to-date documentation.  
• Ad-Hoc Responsibilities: Support additional content projects, editorial initiatives, and process improvements as needed.   

 Who You Are & What You’ll Need to Succeed  
 

• Proven Experience: Minimum 4+ years of corporate experience in SEO content writing, technical documentation, or a related field, ideally in the tech or SaaS industry.  
• AI Literacy: Familiarity with AI-driven content creation tools (e.g., ChatGPT, Grammarly, Jasper, Surfer SEO) and their application in content optimization.  
• Strong Writing & Editorial Skills: Excellent command of English grammar, a clear and concise writing style, and the ability to break down complex topics into easily digestible content.  
• Technical Proficiency: Ability to grasp technical concepts quickly, research effectively, and translate findings into user-friendly documentation.  
• Attention to Detail: Strong organizational and analytical skills to ensure accuracy, consistency, and adherence to brand voice.  
• Editing & Reviewing Expertise: Strong editing, proofreading, and content reviewing skills to maintain high editorial standards and brand consistency.  
• Time Management & Multitasking: Ability to manage multiple projects efficiently, prioritize workload, and meet tight deadlines.  
• Problem-Solving & Proactiveness: Ability to identify content gaps, suggest improvements, and take initiative in enhancing existing processes.  
• Reliability & Confidentiality: Must be able to manage sensitive information with integrity and maintain strict confidentiality.  
• Flexible & Adaptable: Willingness to adjust to evolving content needs, workflows, and working hours when required.  

Why you’ll love us.
 

• We’ve evolved. We provide three work environment scenarios. You can feel like a Newfolder in a work-from-home, hybrid, or work-from-the-office environment.
• Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well.
• We celebrate one another’s differences. We’re proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees. We have 20 + affinity groups where you can network and connect with Newfolders globally.
• Where can we take you? We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with Bluehost #OTOD! 

This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above.