SEO Specialist

Please Note: Internal Employees, Please Access The Jobs Hub App On The Workday Dashboard Homepage To Apply For The Position.

The University of Massachusetts Global (UMass Global) is a private, nonprofit affiliate of the University of Massachusetts. Accredited by WASC (Western Association of Schools and Colleges), the university offers undergraduate, graduate, credential, and certificate programs designed to be relevant to more than 90 career paths. UMass Global has ranked consistently among the best in the nation by U.S. News and World Report.

The Search Engine Optimization (SEO) Specialist enhances the University’s online visibility and contributes to the digital marketing efforts. Responsible for the development and delivery of the University’s website with an emphasis on SEO, analysis, and compliance. Liaisons with IT department as a technical resource for the website and manages outside agencies, vendors, and tools related to website development and SEO.

Remote work from any of the following states – Alabama, Arizona, Georgia, Idaho, Indiana, Minnesota, Nevada, New Hampshire, North Carolina, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Wisconsin.

Recruiting in California and Massachusetts only if position job responsibilities warrant it.

NOTE: unless otherwise indicated, work hours are based on Pacific Time.


The hiring range for this position is $56,000 - $76,000 annually. Offers are determined by a variety of factors, including but not limited to: geographical location, knowledge, skills, years & depth of experience, and equity with internal team members.

Type Of Supervision:

Receives direction from the Senior Marketing Media Manager.

• Direction – indicates that the incumbent attains specific goals and objectives in a broad area of work. Only the final results of work done are typically reviewed. Incumbent typically develops procedures within the limits of established policy guidelines.

Position Duties And Responsibilities:

Essential Functions:

Website Maintenance:

• Oversee the official company website and microsites to maintain current and accurate information utilizing Drupal CMS.
• Implement solutions through onsite optimization related to page titles, URLs, redirects, internal link structures, copy editing, sitemap robots maintenance, crawlability.
• Lead the development and delivery of appropriate solutions for improvement.
• Serve as a website technical resource and liaison between Marketing and IT departments as well as manage external vendor relationships.
• Work with university stakeholders to audit website content annually, along with periodic academic catalog updates.

Search Engine Optimization:

• Serve as the subject matter expert related to holistic, technical SEO strategies
• Monitor and analyze website traffic, user behavior, page rankings and other SEO performance metrics using tools like Google Analytics, SEMrush, Ahrefs, Moz, or similar platforms.
• Utilize tools (i.e. Siteimprove, Google Page Speed, Lighthouse) to analyze site performance and uncover areas of opportunity.
• Conduct thorough keyword research and analysis to identify content opportunities and optimize existing content for better performance.
• Collaborate with website team members and SEO partners.
• Monitor and report overall performance using SEO/web management tools.
• Stay informed about industry trends, algorithm updates, and best practices in SEO to continually refine strategies.
• Maintain compliance and University integrity by monitoring and proactively communicating with external sites to update web content related to UMass Global University.
• Implement link-building and off-page SEO strategies to improve website authority and increase referral traffic.
• Performs other duties, as assigned

Position Specifications And Requirements:

Education, Experience, Certification And/Or Licenses:

• Bachelor’s degree or equivalent experience required.
• 3+ years website content development, site maintenance and SEO experience.
• Experience with content management systems such as Sitecore, WordPress, Drupal.
• Experience utilizing Google Analytics, Search Console to track website performance.

Essential Knowledge, Skills, And Abilities:

• Ability to prioritize work aligned with University goals and effectively communicate with stakeholders regarding timelines, scope, and strategic alignment.
• A big picture thinker who understands the strategic implications of the website.
• Proficient with SEO and content management tools (SEM Rush, Siteimprove).
• Technical knowledge of website architecture (experience with HTML Markup, CSS, JavaScript XML) a plus.
• Ability to interpret analytics data for reporting

Machines, Tools, Equipment, Electronic Devices and Software:   

• Extensive use of Google Analytics and SEO tools for implementation and tracking
• Working knowledge of Google Tag Manager
• Proficient with excel
• Contact with Students:  Never
• Contact with Faculty and/or Staff:   Frequent
• Contact with Community and Vendors:  Occasional

Remote work from any of the following states – Alabama, Arizona, Georgia, Idaho, Indiana, Minnesota, Nevada, New Hampshire, North Carolina, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Wisconsin.

Recruiting in California and Massachusetts only if position job responsibilities warrant it.

NOTE: unless otherwise indicated, work hours are based on Pacific Time.

The hiring range for this position is $56,000 - $76,000 annually. Offers are determined by a variety of factors, including but not limited to: geographical location, knowledge, skills, years & depth of experience, and equity with internal team members.

At the University of Massachusetts Global, we support your total well-being with flexible and meaningful benefits:

• Health: Medical, dental, and vision coverage with spending account options.
• Work-Life Balance: Flexible schedules, 1/2 day Fridays (biweekly), remote options, generous time off, and a paid winter break.
• Financial Security: Life, disability, and supplemental insurance, legal and identity protection, and student debt support.
• Education: Tuition discounts for employees and family and Tuition Exchange program with other universities.
• Wellness: Counseling services, Calm app access, and year-round wellness programs.
• Retirement: 403(b) plan with a Roth option. 3% non-elective contribution and up to a 6% match for a 9% total employer contribution!
• Financial Security: Life, disability, and supplemental insurance, legal and identity protection, and student debt support.
• Education: Tuition discounts for employees and family and Tuition Exchange program with other universities.
• Wellness: Counseling services, Calm app access, and year-round wellness programs.

Please Note: Internal Employees, please access the Jobs Hub app on the Workday Dashboard homepage to apply for the position.

Equal Employment Opportunity – UMass Global is committed to providing an educational and work environment free of unlawful discrimination and harassment in any form. UMass Global prohibits all forms of discrimination and harassment on the basis of  age, race (including hairstyle/texture, protective hairstyles, braids, locks, and twists), color, religion (including religious observance, belief, practice dress and grooming practices), citizenship, pregnancy (including temporary physical or mental limitations related to, affected by, or arising out of pregnancy, childbirth, or any related medical conditions), sex, gender identity, gender expression, transgender status, national origin, ancestry, physical and/or mental disability, legally-protected medical condition, military (past, present or prospective) status, veteran status, marital status, sexual orientation, sexual and reproductive health, genetic information, or any other characteristic protected by local, State or Federal law.

Reasonable Accommodation – UMass Global provides reasonable accommodations to applicants with disabilities. If you need a reasonable accommodation for any part of the application and hiring process, please notify the recruitment department at recruiting@umassglobal.edu.