Senior Digital Content Strategist

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed. 

SAP’s EMEA Digital Hub is one of the leading and most innovative teams in the company, aimed at delivering exceptional customer experiences in a scalable, speedy, and personalized fashion. The purpose of the organization is to support the Customer Success board area with a broad range of services and methodologies across the customer journey to guarantee the acquisition of net-new customers and the successful adoption and expansion of our products. Most importantly, helping more customers run better ultimately translates into a safer, cleaner, more connected, better enabled, and more equal world.

Job Profile

As a Senior Digital Assets & Content Curation Specialist, you will scale SAP’s Digital Assets Management framework across EMEA by turning strategy into execution. You will combine creativity, digital fluency, and analytical thinking to create, structure, and optimize digital and customer-facing content that fuels demand generation, deal acceleration, and customer engagement. Collaborating across cross-functional teams in a matrix environment, you will deliver the right content to the right audience through impactful, measurable digital experiences that drive business results.

The Role

• Lead the collaboration with Marketing, Presales, Lines of Business, and other content providers to identify and tailor digital assets to regional, LoB, and industry needs, aligning content to specific segments, accounts, and outbound demand-generation campaigns.
• Create and adapt campaign content, including Outreach email sequences, microsite copy, and other customer-facing materials, ensuring alignment with SAP’s tone, value proposition, and campaign goals.
• Curate and refine reusable digital assets that translate GTM priorities, sales plays, and industry narratives into clear, actionable materials that drive engagement and lead conversion.
• Orchestrate localization and translation where required, maintaining message accuracy and market relevance.
• Drive the digital asset workflow across EMEA campaigns by overseeing content readiness, adoption, and quality across markets and delivery channels.
• Analyze campaign performance (reply rates, CTR, conversions, pipeline impact) and translate insights into concrete actions to improve content effectiveness and conversion.
• Leverage analytics to guide content investment and continuous optimization.
• Collaborate with designers, fellow curators, and campaign managers to ensure consistent, high-quality, and timely delivery.
• Drive innovative initiatives that enhance the digital customer experience, support AI-powered frameworks, advance automation, and improve content accessibility and self-service.
• Support internal enablement by sharing best practices and templates that help regional teams and the partner ecosystem adopt and scale digital assets effectively

Your Profile

• 7+ years of experience in digital content operations, demand generation, or marketing enablement, ideally in a B2B or SaaS environment.
• Proven ability to create and adapt content that supports sales conversations and accelerates customer engagement.
• Experience with digital asset management systems, marketing automation, and Outreach-based workflows.
• Analytical and execution-focused: skilled in using dashboards (Outreach, Power BI) to assess performance and act on insights that improve lead conversion.
• Strong project coordination and prioritization skills; able to manage multiple campaigns and deliverables with accuracy and speed.
• Comfortable operating in a matrixed environment, collaborating across functions, time zones, and markets.
• Organized, proactive, and reliable — able to work independently while maintaining alignment with shared objectives.
• Fluent in English; additional European languages (Spanish, French, Italian) are an advantage

About The Team

The Digital Assets Management (DAM) team, part of SAP’s EMEA Digital Hub, plays a critical role in how digital content powers demand generation and digital selling across the region. DAM oversees SAP’s digital content supply chain—connecting strategy, design, and execution to deliver high-impact, scalable assets that enable self-service and drive measurable business outcomes. The team curates, localizes, and optimizes content to support outbound programs, accelerate deals, and enhance customer engagement across SAP’s corporate business segment. By combining creative delivery with data-driven insights, DAM ensures every asset contributes to pipeline growth, improves sales productivity, and supports a modern, customer-centric digital experience.

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.  

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity,  gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

Successful candidates might be required to undergo a background verification with an external vendor.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 438975  | Work Area: Sales  | Expected Travel: 0 - 10%  | Career Status: Professional  | Employment Type: Regular Full Time   | Additional Locations:  #LI-Hybrid