Sr. Product Marketing Manager

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

This role will be based out of San Francisco, CA, New York, NY or Chicago, IL.    

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. 

As the Sr. Product Marketing Manager on our Solutions PMM team, you will deliver new ways to drive revenue and define go-to-market strategies for LinkedIn Sales Solutions (one of the largest sales technology platforms in the world). 

As a full-stack product marketer, you’ll work across the product lifecycle, playing a pivotal role shaping product strategy and business direction through customer research, sales activation, and go-to-market efforts. You will work collaboratively to build programs and content to support the launch of new initiatives and products. This is an ideal role for someone who is a strong business leader, is creative and insights-driven, and has a track record of driving impact.

If you’re excited about expanding and reimagining go-to-market strategy and developing a deep understanding of customer needs to effectively launch new features, we encourage you to apply!

Responsibilities:

• Create messaging and positioning: Clearly understand and communicate the value proposition of our products and features, and tailor messaging across segments and personas
• Develop robust go-to-market strategies that drive growth and adoption for our products and programs.
• Shape business and competitive strategy through qualitative and quantitative research on our customers, market, and competitors.
• Synthesize and communicate relevant customer, field, and market insights to key stakeholders and leaders to influence them to act.
• Demonstrate a strong understanding of the Sales Intelligence market landscape and apply this knowledge when developing pre-sales enablement content and post-sales resources.
• Partner with monetization and other cross-functional partners to develop, test, and deliver new ways to package our products.
• Lead cross-functional efforts to equip customer- and user-facing teams to drive commercial and product success, from training to narratives to marketing assets
• Build consensus among multiple stakeholders including leadership in a rapidly moving, high-expectation environment.

Qualifications

Basic Qualifications:

• 7+ years professional work experience 
• 5+ years of experience in relevant product, marketing, pricing, or business strategy roles; with a focus on direct Product Marketing and/or management consulting experience 
• BS/BA degree or equivalent work experience 

Preferred Qualifications:

• Comfort in working with and supporting B2B enterprise sales organization 
• Ability to succinctly synthesize data, develop recommendations, create presentations, and break down complex structures into digestible and relevant points for a diverse set of audiences 
• A strategic thinker with strong business judgment and analytical skills who can problem-solve in real-time 
• Comfort with ambiguity and a dynamic, fast-moving environment 
• Apply a customer-centric lens at all times to govern decision-making and when evaluating trade-offs 
• Organization and project management skills and the ability to manage multiple partnerships and work streams at once 

Suggested Skills:

• Cross-functional leadership & influence
• Compelling storytelling
• Adaptability
• Problem solving & resourcefulness
• Strong written and verbal communication

LinkedIn is committed to fair and equitable compensation practices.  

The pay range for this role is $125,000 to $195,000 OTE. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.   

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit  https://careers.linkedin.com/benefits. 

Additional Information

Equal Opportunity Statement

We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

• Documents in alternate formats or read aloud to you
• Having interviews in an accessible location
• Being accompanied by a service dog
• Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

San Francisco Fair Chance Ordinance ​

Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

Pay Transparency Policy Statement ​

As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.

Global Data Privacy Notice for Job Candidates ​

Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.