Social Content Creator

Social Content Creator

Hybrid (Office & On-Location - 2-3 days a week)

Reports To: Creative Producer

About Frive:

Frive stands for Food to Thrive - we help busy people thrive not only because our meals are healthy, balanced and made with 100% whole foods/ natural ingredients, but also because they’re ready to heat and in minutes, saving you an hour a day, or up to 7 hours a week, for what matters most.

We're the UK's highest-rated meal prep brand, with over 20 million meals delivered, and we’re just getting started. Now we’re looking for a smart, creative and social-native Content Creator to take the lead on paid social ads and help us make Frive famous.

Mission:

We help busy people enjoy natural, healthy eating with ready-to-eat meals delivered to their door, proven to support their health goals.

Vision:

To transform health by revolutionising eating habits and restoring food to its natural form.

Values:

• Empowerment: We empower our people to make strong, independent decisions with confidence
• Transparency: We share information openly and with intention
• Open Communication: We communicate directly and honestly
• High Performance: We foster an environment that attracts, retains, and rewards high performance

Agility: We encourage flexibility in our people by reducing blockers and prioritising their creativity and productivity

Impact

This role sits at the intersection of creativity and performance. As our Content Creator (Paid Ads focused), you’ll be responsible for developing social-first ads that stop thumbs and drive results - primarily across TikTok, Meta, and YouTube Shorts.

You’ll work closely with our existing Content Creator (Sarah) to develop ideas, produce content, flexing seamlessly between paid and organic content to keep our social content creatively aligned across channels and as engaging as possible.

Responsibilities

• Create & Edit Social-First Ads: Own the ideation and production of native-style video content that drives performance across paid channels (Meta, TikTok, YouTube).
• Collaborate Cross-Functionally: Work closely with our Content Creator, Creative Producer and Growth team to align content with strategy and performance goals.
• Spot Trends & Cultural Moments: Stay ahead of platform trends, memes and formats — and know how to turn them into impactful ad creatives.
• Feature in Content: Be comfortable appearing on camera when needed to bring authenticity and energy to creator-style ads.
• Bridge Paid & Organic: Collaborate with our organic Social Content Creator to ensure cohesive storytelling and shared learnings between paid and organic.
• Optimise Content: Review performance data to understand what’s working, iterate, and improve creative output.

Who You Are:

• Experienced: You’ve been creating content personally or for a brand for 2-3+ years and have a portfolio that shows off your skills.
• Culturally Aware: You’re in tune with the latest trends and can translate them into creative content.
• Social IQ: You know your way around Instagram, TikTok, and YouTube, and understand how to create content that resonates with different audiences.
• Innovative: You push creative boundaries and bring fresh ideas to the table.
• Authentic: You’re confident on camera and able to bring a natural, authentic vibe to the content you create.
• Passionate About Food and/ or Wellness: You’re excited to promote a brand focused on great quality food & balanced living.

Why Frive?

Frive is growing fast, and we want someone to grow with us. You’ll have the creative freedom to experiment and help shape how we show up online. Plus, we’re all about balance – we’re serious about our mission to make healthy living easy, but we also make sure you’re supported and inspired in your role.

Staff Benefits:

Private Medical Insurance (provided by Vitality)

25 days Holiday + Public

Salary Sacrifice Pension

Bonus (paid out twice a year)

50% Discount off our amazing food

Enhanced Mat/Pat Leave

Mintago Financial Wellbeing Platform – includes workplace mental health support via MIND, Free Financial Service Advice and LOTS more

What'S Next?

If you are interested in learning more about the role and think this could be for you, then don't hesitate and apply now. We look forward to hearing from you and love hearing from people who are passionate about our purpose and vision.

The Process:

Initial chat via Teams with our People Team – learn about our story and share yours

Interview with our Creative Producer & Head of Brand – focused on role expectations and capabilities

In-person presentation, deliverying the type of work you'd be doing on the job and a chance to meet more of the team