Performance Marketing Specialist

Company Description

Make It Amazing

At Sydney Airport, the future of air travel is shaped by you.

As a team, we connect the world. More than just a hub of activity and boundless energy, we’re creating a destination of amazing experiences. Like seeing wonderful moments unfold in front of you, knowing “I made that possible!”.

Dynamic. Fast-paced. We thrive in a place where fresh challenges land daily. Backed by positive and supportive team players and inspiring leaders, we adapt to change. Driven to grow. Owning every action. To do things better.

As smart, problem-solvers, we are always learning and growing. And that’s easier to do alongside passionate experts, as we collaborate across teams readily sharing our knowledge.

Each day is a new journey, as we bring an exciting vision to life. With significant capital investment in new, improved infrastructure, there’s never been a better time to expand your potential at Sydney Airport. The range of responsibilities and diverse pathways you can take on with us, are surprising.

We are SYD. United in the pride that comes with welcoming the world at Australia’s premier gateway.

Job Description

About the team and the role

We are looking for a driven, hands-on Performance Marketing Specialist to join our high-performing team responsible for delivering revenue outcomes for one of Sydney Airport’s key assets. In this role you will be on the tools – launching, optimising, reporting and conducting AB tests across key performance channels. You’re a Google Ads/Bing wizz and know your way around Meta and programmatic DSPs. Affiliates experience is also highly regarded.

In this role, you will have the opportunity to

• Plan, execute, and optimise multi-channel performance marketing campaigns (Google Ads, Meta, programmatic, SEM) to drive revenue and booking conversions for Sydney Airport’s parking assets.
• Manage daily campaign operations including bidding, budgeting, ad copywriting, A/B testing, and performance monitoring to maximise ROAS.
• Create compelling ad copy and creative assets, while actively tracking competitor activity to inform strategy.
• Support affiliate and co-operative partner campaigns in collaboration with the Performance Marketing Manager.
• Work cross-functionally with internal teams and the Senior Digital Optimisation Manager to align media strategies with business goals and audience targeting.
• Own a test-and-learn roadmap, driving continuous optimisation and performance improvements across media channels.

About You

• Bachelor’s degree in marketing, digital media, or related field, or equivalent work experience with relevant coursework.
• 3+ years’ experience in a hands-on performance digital marketing role.
• Proficient in Google Ads, Bing, Meta, programmatic DSPs, and Google Analytics 4; confident in using reporting tools to optimise campaign performance.
• Experience in affiliate/partnership marketing and copywriting, with bonus skills in graphic design tools (Photoshop, XD, Canva).
• Industry experience in travel, infrastructure, or aviation is a plus.
• Strong communication and collaboration skills, with an analytical mindset and problem-solving ability.
• Adaptable, self-motivated, and highly organised with attention to detail.

What We Offer

To find out more about the amazing work environment here at SYD, be sure to check out the Join us section of Sydney Airport’s website, where you can also see more about our flexible culture and work practices, alongside our other Employee benefits, or take a look at our LinkedIn Sydney Airport: Life page.

Make It Amazing

SYD is an Equal Opportunity Employer and encourages all suitably qualified applicants to apply, including First Nations Australians, and people from culturally diverse backgrounds