Senior (Marketo) Marketing Specialist

Who Is Usp?

The U.S. Pharmacopeial Convention (USP) is an independent scientific organization that collaborates with the world's top authorities in health and science to develop quality standards for medicines, dietary supplements, and food ingredients. USP's fundamental belief that Equity = Excellence manifests in our core value of Passion for Quality through our more than 1,300 hard-working professionals across twenty global locations to deliver the mission to strengthen the supply of safe, quality medicines and supplements worldwide.

At USP, we value inclusivity for all. We recognize the importance of building an organizational culture with meaningful opportunities for mentorship and professional growth. From the standards we create, the partnerships we build, and the conversations we foster, we affirm the value of Diversity, Equity, Inclusion, and Belonging in building a world where everyone can be confident of quality in health and healthcare.

USP is proud to be an equal employment opportunity employer (EEOE) and affirmative action employer. We are committed to creating an inclusive environment in all aspects of our work—an environment where every employee feels fully empowered and valued irrespective of, but not limited to, race, ethnicity, physical and mental abilities, education, religion, gender identity, and expression, life experience, sexual orientation, country of origin, regional differences, work experience, and family status. We are committed to working with and providing reasonable accommodation to individuals with disabilities.

Brief Job Overview

USP is completing a transition from Pardot to Adobe Marketo. We’re hiring a hands‑on (Senior) Marketo Specialist to stabilize, scale, and continually optimize the new stack—owning campaign operations, data integrity, email campaigns, and cross‑functional enablement in a highly regulated pharma industry. 

How will YOU create impact here at USP?

 In this role at USP, you contribute to USP's public health mission of increasing equitable access to high-quality, safe medicine and improving global health through public standards and related programs. In addition, as part of our commitment to our employees, Global, People, and Culture, in partnership with the Equity Office, regularly invests in the professional development of all people managers. This includes training in inclusive management styles and other competencies necessary to ensure engaged and productive work environments.

The role is a critical role in the Digital Marketing Center of Excellence at USP. The individual will lead the integration of channels to and adoption of Marketo at USP. The following are the main responsibilities of this role:

1) Platform ownership & governance 

• Administer Marketo workspaces/partitions, user permissions, foldering, and naming conventions. 
• Build and maintain program & email/LP templates, snippets, tokens, and scalable architectures for repeatable campaigns. 
• Manage and improve subscription center, preference management, and email deliverability best practices. 

2) Migration stabilization (Pardot → Marketo) 

• Validate the current field schema, mappings, and sync rules; drive remediation where gaps exist. 
• Establish data normalization (country/state, job functions, titles), deduplication, and enrichment practices. 
• Monitor and resolve sync errors (Marketo <-> Salesforce), API failures, and form submission anomalies. 
• Maintain a living audit file for incident response, and rollback paths. 

3) Campaign build, execution & optimization 

• Design and launch lifecycle, nurture, and trigger programs: engagement streams, one‑to‑many emails, webinars/events, gated content (e.g., LinkedIn Document Ads), and store/product flows. 
• Implement A/B testing plans (subject, creative, send time, CTA), frequency caps, and audience logic. 
• Govern form strategy: standard fields, validation, hidden UTM capture, and cross‑platform mapping (Marketo forms & LinkedIn Lead Gen). 
• Adjust scoring models (behavioral + demographic) and coordinate MQL definitions and SLAs with Sales. 

4) Data flow, CRM & integrations 

• Own the Marketo–Salesforce integration: campaign member statuses, lead/contact/account sync, routing, and lifecycle stages. 
• Manage integrations with LinkedIn, Google and Meta Ads. 
• Enforce UTM and attribution governance; partner with Analytics on dashboards (Adobe Analytics/GA4/Tableau) and pipeline influence. 

5) Compliance & documentation 

• Publish SOPs, playbooks, and training; run internal office hours to upskill marketers and sales partners. 

Who is USP Looking For?

The successful candidate will have a demonstrated understanding of our mission, commitment to excellence through inclusive and equitable behaviors and practices, ability to quickly build credibility with stakeholders, along with the following competencies and experience:

• 4+ years industry experience with degree in business, engineering or equivalent.
• 2+ years hands‑on experience in Adobe Marketo Engage (build + admin). 
• Proven ownership of end‑to‑end B2B campaign operations at scale (program architecture, nurtures, scoring, routing). 
• Strong data mindset: field schemas, normalization, deduping, UTM governance, and troubleshooting complex sync issues. 
• Solid Salesforce CRM proficiency (Leads/Contacts/Accounts/Opportunities, Campaigns, member statuses, routing). 
• Fluency with testing & optimization, reporting, and translating results into next‑step experiments. 
• Comfort working in a regulated B2B environment with formal approvals and audits. 

Additional Desired Preferences

Desired preferences are to showcase any additional preferred levels of expertise to perform the role. Reminder: any items listed in this section are not requirements nor disqualifies for candidate consideration.

• 8+ years industry experience with degree in business, engineering or equivalent.
• 4+ years hands‑on experience in Adobe Marketo Engage (build + admin). 
• Marketo Certified Expert (MCE)  
• Prior experience in a Pardot → Marketo migration 

Supervisory Responsibilities

None

Benefits

USP provides the benefits to protect yourself and your family today and tomorrow. From company-paid time off and comprehensive healthcare options to retirement savings, you can have peace of mind that your personal and financial well-being is protected.

Note: USP does not accept unsolicited resumes from 3rd party recruitment agencies and is not responsible for fees from recruiters or other agencies except under specific written agreement with USP.