Senior Product Marketing Manager

We're looking for a Senior Product Marketing Manager to join the team crafting joy for millions in our legendary game, Angry Birds Friends! You'll be working between product, marketing, and analytics, developing a strategy that drives sustained player engagement and growth for our live title. This is a central, high-impact role where you'll be a key strategist and operator, ensuring every event and update is backed by a clear, measurable marketing plan.
This position is based in Espoo, Finland and follows a hybrid work model with two on-site days per week.

You Will Have Impact And Fun At Work By:

• Creating and executing go-to-market plans for new features, live events, and updates in Angry Birds Friends.
• Collaborating with Product, Creative, and Data teams to ensure our player messaging is consistent and our lifecycle strategies are cohesive.
• Becoming an expert on the game's roadmap and live operations to ensure marketing strategies tightly align with our priorities and player needs.
• Identifying and prioritizing opportunities for incremental growth across the player lifecycle, including re-engagement and feature adoption campaigns.
• Leading our App Store Optimization (ASO) to maximize visibility and opportunities on platform partners.
• Analyzing marketing and in-game performance data, then translating those findings into actionable insights and clear recommendations for the team.
• Identifying and leading growth opportunities and presenting campaign results to senior leadership with a clear narrative.

Experience And Skills We Are Looking For:

• Extensive experience in product marketing or growth marketing within mobile gaming.
• Proven success managing and growing live titles or major IPs.
• Excellent project management and communication skills, enthusiastic in presenting insights and strategies to senior audiences.
• Data fluency and an analytical mindset that lets you derive actionable insights from performance data.
• You have a strong understanding of ASO, CRM, and User Acquisition (UA).
• You have experience designing and executing reactivation and re-engagement initiatives.

Please send your CV in English. We look forward to speaking to you!