Head of Japan Business Marketing
TikTok.com
Office
Tokyo, Tokyo, Japan
Full Time
Team Introduction
Our Team aims to help businesses and brands unleash their creative side, connect with our audience, and drive revenue and growth. We are looking for an excellent marketer to help us listen better, be more agile and continually look for ways to deliver real value to all our stakeholders, internal and external, and across the region.
Role Overview
As the core leader of Japan Global Business Marketing (GBM), you will oversee the full-scale operation of the Japan marketing team and act as the strategic bridge connecting Global, GAPAC (Asia-Pacific) functions. You will ensure full alignment and seamless execution of marketing strategies while driving Japan’s commercial growth through innovation and data-driven insights, building a high-impact brand marketing ecosystem.
Key Responsibilities
1. Strategic Leadership & Cross-Functional Alignment
- Lead overall operational planning of the Japan GBM team, collaborating closely with Global HQ, GAPAC, and business, sales, and product teams.
- Align strategic goals, synchronize execution, and resolve cross-regional or cross-functional challenges to ensure seamless end-to-end strategy execution.
2. Commercial Marketing Strategy Execution
- Develop and implement Japan-specific commercial marketing and sponsorship strategies based on user insights and market trends.
- Combine creative thinking with data-driven decision-making to launch innovative initiatives, such as digital and scenario-based marketing campaigns, to continuously elevate brand influence and commercial performance.
3. Marketing Campaigns & Budget Management
- Oversee annual and quarterly marketing planning, including online/offline promotions, industry events, and brand collaborations
- Design efficient budget allocations, and closely monitor execution performance to strengthen brand visibility, engagement, and partner perception.
4. Commercial Partnership Development
- Lead the end-to-end incubation, commercialization, and long-term management of commercial partnership & sponsorship programs, expanding partnerships with leading Japanese and multinational brands.
- Drive resource integration and commercial revenue growth across key industries such as Technology, Consumer Goods, and E-commerce.
5. Marketing Innovation & Competitiveness Enhancement
- Drive marketing innovation through creativity and data, developing localized, insight-led content strategies tailored to Japanese consumer behaviors, such as brand story and social media engagement, to strengthen brand differentiation.
6. Business Planning & Resource Allocation
- Lead semi-annual business planning to define priorities and key objectives.
- Adaptively optimize team resources and GTM execution efficiency in response to Japan’s fast-evolving market environment, including policy shifts and dynamics.
7. Organizational Optimization & Collaboration Efficiency
- Refine organizational structures and workflows, including cross-functional collaboration and project management models, to eliminate execution bottlenecks, enhance operational efficiency, and build an agile, high-performing marketing organization.
Our Team aims to help businesses and brands unleash their creative side, connect with our audience, and drive revenue and growth. We are looking for an excellent marketer to help us listen better, be more agile and continually look for ways to deliver real value to all our stakeholders, internal and external, and across the region.
Role Overview
As the core leader of Japan Global Business Marketing (GBM), you will oversee the full-scale operation of the Japan marketing team and act as the strategic bridge connecting Global, GAPAC (Asia-Pacific) functions. You will ensure full alignment and seamless execution of marketing strategies while driving Japan’s commercial growth through innovation and data-driven insights, building a high-impact brand marketing ecosystem.
Key Responsibilities
1. Strategic Leadership & Cross-Functional Alignment
- Lead overall operational planning of the Japan GBM team, collaborating closely with Global HQ, GAPAC, and business, sales, and product teams.
- Align strategic goals, synchronize execution, and resolve cross-regional or cross-functional challenges to ensure seamless end-to-end strategy execution.
2. Commercial Marketing Strategy Execution
- Develop and implement Japan-specific commercial marketing and sponsorship strategies based on user insights and market trends.
- Combine creative thinking with data-driven decision-making to launch innovative initiatives, such as digital and scenario-based marketing campaigns, to continuously elevate brand influence and commercial performance.
3. Marketing Campaigns & Budget Management
- Oversee annual and quarterly marketing planning, including online/offline promotions, industry events, and brand collaborations
- Design efficient budget allocations, and closely monitor execution performance to strengthen brand visibility, engagement, and partner perception.
4. Commercial Partnership Development
- Lead the end-to-end incubation, commercialization, and long-term management of commercial partnership & sponsorship programs, expanding partnerships with leading Japanese and multinational brands.
- Drive resource integration and commercial revenue growth across key industries such as Technology, Consumer Goods, and E-commerce.
5. Marketing Innovation & Competitiveness Enhancement
- Drive marketing innovation through creativity and data, developing localized, insight-led content strategies tailored to Japanese consumer behaviors, such as brand story and social media engagement, to strengthen brand differentiation.
6. Business Planning & Resource Allocation
- Lead semi-annual business planning to define priorities and key objectives.
- Adaptively optimize team resources and GTM execution efficiency in response to Japan’s fast-evolving market environment, including policy shifts and dynamics.
7. Organizational Optimization & Collaboration Efficiency
- Refine organizational structures and workflows, including cross-functional collaboration and project management models, to eliminate execution bottlenecks, enhance operational efficiency, and build an agile, high-performing marketing organization.