Senior Media Planner

Company Description

EVERSANA INTOUCH® is a global, full-service marketing agency network serving the life sciences industry, and is the first – and only – agency network to be part of a fully integrated commercialization platform through EVERSANA®. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients. 

We get fired up when people talk about getting—and staying—healthy. That’s where we find our inspiration: in the very human experiences of patients, doctors, and even each other. Then, we collaborate on ways to make caring for one’s health more achievable, connecting patients and physicians with the information and tools they need. 

We embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs.  

Job Description

WHAT DOES A SENIOR MEDIA PLANNER DO?

We’re seeking a strategic and detail-driven Senior Media Planner to support the development and execution of HCP and/or DTC targeted pharmaceutical media campaigns across digital and traditional channels. You’ll work closely with the Media Supervisor to build tactical plans, manage direct buys, and ensure flawless campaign delivery from launch through optimization. 

Success in this role requires strong collaboration with internal teams, media partners, and clients, along with proficiency in tools like Prisma and media research platforms.   

The ideal candidate has a solid foundation in media planning and buying with a focus on executing media strategies and ensuring seamless campaign delivery and thrives in a challenging, fast-paced environment, managing multiple projects and deadlines while maintaining a positive, collaborative and detail-oriented approach. 

Responsibilities:

Media Planning & Buying Responsibilities:

• Assist in the media planning kick-off, helping ensure media objectives are clear and aligned with client goals. 
• Stay informed about marketplace trends and competitive insights to contribute to planning decisions. 
• Utilize EVERSANA INTOUCH’s suite of planning, evaluation, and buying tools for competitive landscape analysis, target digital consumption, and media plan development. 
• Support the development and articulation of media strategies, including media channel mix, budget allocation, and rationale. 
• Collaborate with subject-matter experts to ensure media strategies are aligned across all platforms. 
• Help coordinate the creation and presentation of media strategies and plans to clients. 
• Participate in weekly status meetings and help manage status documents. 
• Assist internal activation teams (e.g programmatic/paid search/paid social) with the understanding of client needs and deliverables 
• Support the RFP process by assisting in ranking proposals and contributing to vendor negotiations and media partner selection. 
• Oversee the day-to-day implementation, optimization, and reconciliation of campaigns, ensuring alignment with client goals. 
• Help manage accurate budget tracking, media buys, and reconciliation to optimize spend across channels. 
• Review and ensure the accuracy of media activation documentation, including media campaign setup in Prisma. 
• Guide Junior Planners and other team members in developing accurate traffic sheets and media buys. 
• Coordinate trafficking, manage creative asset delivery, and ensure all assets align with campaign and client requirements (e.g., Creative Asset Trackers, MRD/creative matrix). 
• Ensure successful tracking, optimization, and reporting of all campaigns, collaborating with analytics teams to create insights for monthly and/or quarterly reporting (QBRs). 
• Support billing processes, ensuring accuracy and resolving discrepancies. 
• Collaborate with Account Management, PMs, Creative, Data Science/Analytics, and subject-matter-expert teams to ensure smooth execution of campaigns. 
• Maintain communication with the direct manager, and other senior members of the team, on campaign progress and issues. 
• Contribute to insights and recommendations to support new business development when needed. 

Qualifications

What Are We Looking For?

Requirements:

• 3-5+ years of active experience in a media planning and/or buying role (digital is a priority), preferably with an agency. 
• Pharma media experience, touching on diverse conditions, disease states, and audiences (DTC, HCP, Payer) is a plus. 
• Experience with syndicated planning tools (e.g., MRI/Simmons, Vivvix, Pathmatics, Nielsen, Innovid, SRDS) is preferred. 
• Experience managing multiple accounts and campaigns. 
• Experience within Prisma and MediaOcean is required. 
• Familiarity with the total marketing process and the strategic role of media. 

• Ba/Bs Degree

• Strong written, presentation, verbal, interpersonal, and organizational skills. 
• Critical thinking, problem-solving, and strong negotiation abilities. 
• Ability to manage multiple projects, clients, and accounts in a fast-paced environment. 
• Strong computer skills (Microsoft Word, Excel, PowerPoint) with advanced proficiency in Excel. 
• Proficiency in media management, billing systems, and competitive/targeting tools. 
• Solid understanding of marketing, advertising, media concepts, and budget requirements. 
• Experience with third-party ad servers. 
• Ability to work cross-channel and integrate digital and offline/non-digital media strategies. 
• Detail-oriented with a commitment to follow-through and process improvement. 
• Ability to navigate cross-department relationships effectively. 
• Strong communication skills and a proactive attitude toward campaign execution and team collaboration. 
• Patient Minded I act with the patient’s best interest in mind. 
• Proficiency in media management, billing systems, and competitive/targeting tools. 
• Solid understanding of marketing, advertising, media concepts, and budget requirements. 
• Experience with third-party ad servers. 
• Ability to work cross-channel and integrate digital and offline/non-digital media strategies. 
• Detail-oriented with a commitment to follow-through and process improvement. 
• Ability to navigate cross-department relationships effectively. 
• Strong communication skills and a proactive attitude toward campaign execution and team collaboration. 
• Patient Minded I act with the patient’s best interest in mind. 

Additional Information

Our Cultural Beliefs:

• Client Delight I own every client experience and its impact on results. 
• Take Action I am empowered and empower others to act now. 
• Grow Talent I own my development and invest in the development of others.  
• Win Together I passionately connect with anyone, anywhere, anytime to achieve results. 
• Communication Matters I speak up to create transparent, thoughtful and timely dialogue. 
• Embrace Diversity I create an environment of awareness and respect. 
• Always Innovate I am bold and creative in everything I do.

EVERSANA is committed to providing competitive salaries and benefits for all employees. The anticipated base salary range for this position is $65,000.00 to $90,000.00 and is not applicable to locations outside of the U.S.  The base salary range represents the low and high end of the salary range for this position.  Compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living).  EVERSANA reserves the right to modify this base salary range at any time 

Our team is aware of recent fraudulent job offers in the market, misrepresenting EVERSANA. Recruitment fraud is a sophisticated scam commonly perpetrated through online services using fake websites, unsolicited e-mails, or even text messages claiming to be a legitimate company. Some of these scams request personal information and even payment for training or job application fees. Please know EVERSANA would never require personal information nor payment of any kind during the employment process. We respect the personal rights of all candidates looking to explore careers at EVERSANA.

From EVERSANA’s inception, Diversity, Equity & Inclusion have always been key to our success. We are an Equal Opportunity Employer, and our employees are people with different strengths, experiences, and backgrounds who share a passion for improving the lives of patients and leading innovation within the healthcare industry. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion, and many other parts of one’s identity. All of our employees’ points of view are key to our success, and inclusion is everyone's responsibility.

Consistent with the Americans with Disabilities Act (ADA) and applicable state and local laws, it is the policy of EVERSANA to provide reasonable accommodation when requested by a qualified applicant or candidate with a disability, unless such accommodation would cause an undue hardship for EVERSANA. The policy regarding requests for reasonable accommodations applies to all aspects of the hiring process. If reasonable accommodation is needed to participate in the interview and hiring process, please contact us at applicantsupport@eversana.com.

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