Strategic Marketing Manager I/II (Peer-to-Peer Lead)

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

The Strategic Marketing Team is responsible for leading execution of and maximizing effectiveness across all of U.S. Rheumatology as it relates to the following focus areas: Congresses, Sponsorships, Speaker Programs and External Consulting arrangements. This group works collaboratively with other U.S. Commercial Rheumatology teams to establish and manage strategies derived from brand plans, create annual plans related to the above focus areas, and work alongside AbbVie internal functions to support flawless execution.

The Marketing Manager I/II, Peer-To-Peer Lead (P2P) position will have responsibility for leading the development and execution of P2P promotional content across SKYRIZI for Rheumatology (PsA).  They will create content that is consistent with the Brand messaging, and on strategy to meet business objectives.  They will manage existing content and make decisions to update and retire existing content to ensure the library of relevant material is on strategy.  They will optimize and innovate on the delivery of peer-to-peer promotion, including digital, to ensure the right customers attend peer to peer promotional programs to maximize ROI.

The successful candidate will closely collaborate with Brand Teams, Internal and External Agencies, Medical, Regulatory, Market Analytics and Business Intelligence (MABI), Legal, Office of Ethics and Compliance (OEC), to plan, execute, and create P2P materials.

Major Responsibilities:

• Lead the development and execution of peer-to-peer promotional efforts across all Rheumatology indications.
• Continually contribute to process and capability innovation through assessments and recommendations of Speaker Programs.
• Manage and oversee agency execution and accountability of P2P content and logistics (including Speaker Training, National Webinars, etc.).  Oversee approval of Statements of Work / Purchase Orders, including coordination with relevant vendors and other logistics, as required.
• Be familiar with market research and customer insights that could improve or impact peer to peer promotion.
• Partner closely with Brand team leaders to ensure peer to peer promotion is launched timely in conjunction with any changes in messaging, or strategy
• Partner closely with the SMMs to ensure the speaker’s bureau is optimized and trained appropriately for content launches.
• Strong collaboration and communication with the field sales leadership (SDs, and RSDs) to ensure alignment on goals, budgets, strategies and execution of peer to peer.
• Stay current on all processes and procedures related to Speaker Programs.
• Ensure adherence to relevant policies and procedures related to planning and executing Speaker Programs, in collaboration with OEC

Accountability/Scope:

• Reporting to the Associate Director
• Execution of Goal Plan, AbbVie Ways of Working with associated Leadership Attributes
• Travel up to 20% of the time. Position based at Abbvie HQ/Mettawa, IL.

Qualifications

Skills/Experience Requirements:

• 5+ years of sales, sales management, or marketing/agency experience with at least 2 years in pharmaceutical
• Experience with HCP related activities required.  Knowledge of marketing concepts within strategic planning process preferred.
• Efficient project management and communication capabilities along with strong analytical and strategic thinking skills
• Strong collaboration and team orientation, with experience accomplishing results through others and influencing others. 

Education Requirements:

• Bachelor’s Degree.  MBA preferred.
• Previous Immunology Sales/Marketing experience preferred. 

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future. ​
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​
• This job is eligible to participate in our short-term incentive programs. ​
• This job is eligible to participate in our long-term incentive programs​

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. 

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. 

• US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
• US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
• https://www.abbvie.com/join-us/reasonable-accommodations.html