Regional Marketing Manager-MEEAP

Company Description

• Experience the world while making an impact — travel across dynamic cities like Dubai, Kuala Lumpur, Singapore, and throughout Australia & the Pacific.
• Ride the wave of rapid expansion — be part of an ambitious expansion journey as we build on a history of successful growth.
• Be part of a dynamic global marketing team, where your ideas and creativity will help shape the brand presence of a world-leading group across international markets

Operating within the newly established umdasch Industrial Solutions division — under the same umbrella as Doka within the Umdasch Group — AT-PAC is a global leader in scaffolding solutions. Specializing in the industrial market segment, AT-PAC focuses on serving all scaffold contractors and industrial service companies across a variety of sectors. 

AT-PAC became fully integrated into the Umdasch Group in 2023, combining its 25 years of industrial scaffolding expertise with Doka’s 150-year legacy in formwork and shoring. This strategic move reinforced AT-PAC’s commitment to strengthening its global market position and delivering exceptional solutions to the industrial sector. Since then, AT-PAC has taken on the role of competence center for scaffolding within the Umdasch Group, ensuring a unified supply model and facilitating the seamless sharing of expertise and resources across divisions.

Looking ahead, AT-PAC will continue to drive innovation, focusing on the technical development of its scaffolding systems and digital solutions. As we expand our global footprint, we remain dedicated to delivering safety and efficiency through our scaffolding solutions and drive the success of industrial projects worldwide.

Job Description

We are looking for a Marketing Manager to support marketing strategies and initiatives across our AT-PAC MEEAP Region being Middle East, Asia, and Australia & Pacific. The key focus in this role is to jointly design and implement both strategic and operational activities that drive sales for the company and secure targeted communication, brand awareness and customer engagement. This role reports directly to the Regional Director-Australia & Pacific and works closely with three other senior leaders based globally being AT-PAC GHQ Marketing, Regional Director Middle East & Regional Director Asia.

Key Responsibilities Include:

• Develop and implement the regional marketing strategy aligned with business objectives.
• Establish strong local market entries, acting as a sparring partner to country teams.
• Lead the G2M rollout of new products in Middle East, East Asia & Pacific (“MEEAP”) with strong local adaptation.
• Develop product lifecycle campaigns to ensure continuous market relevance.
• Create region & country-specific content, sales collateral, and communications.
• Plan and execute events, trade shows, and customer activations across MEEAP.
• Drive digital marketing, social media, and lead generation.
• Ensure brand consistency using AT-PAC brand guidelines
• Develop and execute targeted market approaches working closely with sales teams.
• Source, manage, and coordinate third-party service providers (agencies, booth builders, content creators, etc.).
• Analyse campaign performance, gather market feedback, and provide recommendations for optimization.
• Support the development of internal marketing standards and processes to enhance efficiency.
• Coordinate regional market studies and research activities in collaboration with sales.

Qualifications

• University degree in Marketing, Communications or related fields
• Min. 3 years’ experience in a similar role, preferably in a similar industry
• Knowledge/experience regarding SEA (Google Ads, Social Media Ads)
• Familiarity with Adobe creative suite will be an advantage
• Hands-on mentality, solution-oriented approach and ability to work in an international team
• Proven presentation skills
• Excellent written and spoken English skills, knowledge of other languages will be an advantage
• Travel requirements will vary between 10–30 % of working time

Additional Information

AT-PAC offers career advancement opportunities, a range of training offers, a free and confidential Employee Assistance Program and a supportive and collaborative team. 

Ready to take your career global? Apply now and be part of something extraordinary!