Integrated Marketing Manager (B2B)

We’re looking for a strategic, creative, and highly collaborative Integrated Marketing Manager to champion our seasonal product launches, trade show presence, and wholesale sales objectives. As the orchestrator of our cross-channel campaigns, you’ll ensure every touchpoint — from showrooms to emails, catalogs to social — delivers a consistent, compelling story to our B2B audiences.

You’ll work closely with product, creative, and sales teams to connect the dots between bold design, meaningful partnerships, and a customer experience that just works.

Key Responsibilities

Campaign Strategy & Planning

• Develop integrated marketing plans for seasonal collections, trade shows, and major B2B initiatives.
• Align messaging, creative, and timing across print, digital, social, email, PR, and in-person events—creating a seamless, on-brand experience.

Trade Show & Event Marketing

• Partner with sales and product teams to deliver standout pre-show, on-site, and post-show campaigns 
• Ensure trade events are integrated into broader marketing strategies, reinforcing Moe’s as a trusted creative partner.

Content & Asset Development

• Partner with the Creative Director to bring campaigns to life—managing timelines, deliverables, and strategic briefs for catalogs, lookbooks, line sheets, product videos, and digital assets.

Partner Engagement

• Equip sales reps and dealers with marketing toolkits, email templates, and localized campaign assets that inspire and support their business.
• Coordinate launch communications to trade partners, keeping them informed, engaged, and connected.

Measurement & Optimization

• Track performance across channels, measuring ROI on trade show investments, email engagement, asset adoption, and wholesale sales impact.
• Use insights to refine strategies, strengthen partnerships, and drive business growth.

Qualifications

• 5+ years in B2B marketing, ideally in integrated or campaign management roles.
• Proven experience collaborating with product, creative, and sales teams.
• Strong briefing skills, translating strategy into clear creative direction.
• Experience in trade show or event marketing within a design or home category is a plus.
• Data-driven, detail-oriented, and passionate about delivering a customer experience that feels as smooth and inspiring as shopping retail.

What We Offer

• Competitive salary plus performance bonus.
• Comprehensive benefits plan (health, dental, vision) with enhanced coverage for mental health resources.
• Hybrid environment with the opportunity to work remotely for two weeks per year.
• Casual, open office with views of downtown Vancouver and the North Shore mountains.
• Stocked kitchen with snacks, fresh fruit, coffee, and tea.
• Ergonomic workstations with sit-stand desks.
• Free electric vehicle charging at our head office.
• Generous product discounts for yourself, friends, and family.
• Office gym and free weekly spin classes at Ride Cycle Club (Vancouver and Toronto).

The salary range for this role is $70,000 - $90,000 per year.