Performance Marketing Manager

🚂 About Pulley

Location: Remote

Pulley's mission is to make it easier for anyone to start a company. We believe that more startups should exist and that founder-led companies are more successful in the long term. With Pulley’s cap table management tools, companies can better understand and optimize their equity for the long term. Starting a company is hard enough. Managing equity shouldn’t be.

We’re a high-performing team looking for passionate, execution-focused, self-starters to help us build the next generation of equity and business management tools for founders in an AI-native world. Pulley is growing quickly with over 8,000 customers including startups like Linear, Runway, Fathom, and Roam.

🌟 About The Role

Pulley is looking for a Performance Marketing Manager to own and scale our paid acquisition channels, with focuses on paid social and paid search. This role is critical to driving customer acquisition and pipeline generation as Pulley scales its growth engine. The ideal candidate is data-driven, creatively curious, and thrives in a test-and-learn environment where optimizing CAC and conversion rates directly impacts business outcomes.

This role will report to the Director of Growth Marketing and work closely with the Growth Optimization Manager, content agency, and design agency to build scalable, efficient acquisition programs across multiple channels.

🛠 Responsibilities:

Paid Social

• Own and scale Pulley's paid social programs across LinkedIn, Meta, and other platforms, driving customer acquisition and pipeline generation.
• Plan, launch, and optimize paid social campaigns, including strategy, bidding, creative testing, audience targeting, and landing page alignment.
• Design and execute experiments to expand reach into new platforms, audiences, and creative formats.
• Partner extensively with design and content agencies to develop high-performing ad creative and test new messaging approaches.
• Analyze campaign performance against key metrics (CAC, conversion rates, pipeline generated) and adjust strategies to maximize ROI.
• Perform regular account audits to identify optimization opportunities and ensure budget is allocated efficiently.

Paid Search

• Support and optimize Pulley's Google Ads program, refining keyword targeting, bid strategies, and ad copy to improve conversion rates.
• Identify gaps in search coverage and expand campaigns to capture high-intent traffic.
• Collaborate with the Growth Optimization Manager to align paid search efforts with landing page optimization and conversion testing.
• Monitor performance metrics and adjust tactics based on data-driven insights.

Cross-Channel Growth & Experimentation

• Surface new opportunities for testing across channels and coordinate with the team to plan, execute, and monitor experiments for continuous optimization.
• Actively participate in team planning sessions, contributing new ideas and creative concepts for prioritization.
• Explore expansion into additional performance channels such as display advertising, OTT video, or other emerging platforms as opportunities arise.
• Work cross-functionally with Growth, Sales, Product Marketing, and Operations teams to ensure cohesive execution and alignment on growth goals.

🙌 Who You Are:

• 4-5 years of experience in digital marketing or performance marketing roles, with at least 2-3 years managing paid social campaigns.
• Deep expertise with paid social platforms, particularly LinkedIn and Meta (Facebook/Instagram). Experience with Twitter, TikTok, or other platforms is a plus.
• Experience managing paid search campaigns on Google Ads, with strong knowledge of keyword strategy, bidding optimization, and conversion tracking.
• Strong analytical mindset with experience using tools like Google Analytics, Google Tag Manager, and ad platform reporting to measure performance and optimize campaigns.
• Demonstrated ability to design and execute experiments, interpret results with confidence, and apply learnings to scale what works.
• Excellent collaboration skills with the ability to partner effectively with agencies, designers, and cross-functional stakeholders.
• Comfortable working independently in a fast-paced, test-and-learn environment where priorities shift and rapid iteration is expected.
• Organized, detail-oriented, and able to manage multiple campaigns and projects simultaneously.

Why This Role Matters:

Performance Marketing is one of Pulley’s primary growth levers for customer acquisition and pipeline growth. This role ensures that every dollar spent on paid channels generates measurable business impact, optimizing for efficiency while uncovering new opportunities for scale. By building scalable acquisition programs and continuously testing new strategies, the Performance Marketing Manager will play a direct role in helping more startups discover and adopt Pulley's equity management platform.

✨ Why Work at Pulley?

• We’ve moved beyond early-stage uncertainty - Our product has traction and we’re building on a solid foundation, but we’re still early enough in our journey where your work will directly shape the company’s trajectory as we scale.
• Make it easier for anyone to start a company - Founders turn bold ideas into reality - building things that might not exist otherwise. Starting a company is hard enough. Managing equity shouldn’t be. Pulley exists to make equity management simpler, smarter, and more accessible for founders from day one.
• Work with a high-performing and passionate team - We value the concept of stunning colleagues and we’re thoughtful about creating a team that is excited about building a great company together. Here are our operating principles:
• Principles over playbooks - Understand why strategies succeed or fail by asking questions. When you know the ‘why’, you can adapt, innovate, and find new paths to success.
• Momentum over speed - Find the best path to deliver value. Build momentum to balance the short term wins vs longer term success.
• Good taste over data - Take bold bets and trust your instincts to find the unlikely bet.
• Ideas over egos - Let the best idea win, no matter where it comes from. Cultivate an environment where everyone feels empowered to speak up.
• Gladiator over spectator - Execute; don’t just critique or ideate. You’re the one putting in the work, sweating the details, and driving for results.
• Conviction over consensus - Have the courage to back your ideas strongly, even when they defy the status quo. Disagree and commit.Proactive over passive - Drive your own clarity and pull for context. Ask questions, dig deeper, and grasp the full picture.
• Principles over playbooks - Understand why strategies succeed or fail by asking questions. When you know the ‘why’, you can adapt, innovate, and find new paths to success.
• Momentum over speed - Find the best path to deliver value. Build momentum to balance the short term wins vs longer term success.
• Good taste over data - Take bold bets and trust your instincts to find the unlikely bet.
• Ideas over egos - Let the best idea win, no matter where it comes from. Cultivate an environment where everyone feels empowered to speak up.
• Gladiator over spectator - Execute; don’t just critique or ideate. You’re the one putting in the work, sweating the details, and driving for results.
• Conviction over consensus - Have the courage to back your ideas strongly, even when they defy the status quo. Disagree and commit.Proactive over passive - Drive your own clarity and pull for context. Ask questions, dig deeper, and grasp the full picture.

💚 Benefits

• Competitive salary and equity
• Medical, Dental, and Vision insurance
• Unlimited PTO + Winter holiday break
• Parental leave
• Generous stipends for WFH, learning, wellness, and AI tools
• 401(k) match (US) / Pension match (Canada)

Annual Salary Range: $130,000—$150,000 USD

The range above reflects the typical salary range for this role. The final offer will depend on factors such as your experience, interview performance, level, and other considerations assessed during the hiring process.