Business Development Executive - Tourism

We're reimagining the way Australians live, work, and play. We own and manage some of the most recognisable and loved retail destinations across Australia.

 
We’re evolving our portfolio into destinations that offer a broad selection of retail, residential, and office spaces. Through our diverse portfolio, data-led decision-making, and nationwide development pipeline, we do things differently.

We Are Vicinity.

Role Purpose

The key purpose of the Business Development Executive - Tourism is to develop and execute a robust destination marketing strategy to grow visitation and spend from the international and domestic visitor markets for Chadstone Shopping Centre. The Business Development Executive - Tourism establishes and builds a network of tourism-related partners including industry bodies, Government agencies, international tour and business operators, and inbound tour operators through attendance at tourism events and trade shows as well as targeted pitching and communication. While primarily focused on Chadstone Shopping Centre, the Business Development Executive - Tourism also identifies collaborative opportunities and alignment for Hotel Chadstone, bringing together all of Chadstone as ultimate tourism destination.

Please note the below:
- This role is a fixed term contract that will end on 31st August 2026
- The role will commence on the 26th January 2026

Key Accountabilities

Destination Marketing

• Create and execute a dedicated Tourism Strategy identifying key target markets, defining clear objectives and creating an action plan to achieve results.
• Maximise existing tourism programs including the Tourist Shopping Passport.
• Oversee the contract, management and activities of Trade Representatives in China and India and regularly assess and report on agreed KPI’s.
• Oversee the contract, management and activities of the Tourist Shuttle provider and regularly assess overall performance and value.
• Identify new initiatives whether it be product, place or program opportunities to grow the tourism market and cater to the tourist customer. 
• Work with the Marketing Manager to create a suite of customised marketing materials that effectively promote Chadstone as Australia’s leading lifestyle destination.

Relationship Management

• Identify and establish key relationships with Government agencies, industry bodies, international and domestic tourism partners and inbound tour operators.
• Represent Chadstone at international and domestic travel industry events, conferences and seminars.
• Schedule and host site familiarisation tours to showcase the Chadstone offer and where possible align with Hotel Chadstone to maximise exposure.
• Data Analysis & Reporting    Effectively assess and report on existing and potential programs through a set of clear and measurable indicators of success.
• Provide regular updates on tourism results and achievements to key stakeholders. 
• Share insights on broader Tourism Australia and Visit Victoria statistics and activities to review Chadstone’s positioning as a tourist destination and identify opportunities to grow this market.
• Manage the Chadstone tourism budget in line with agreed parameters.

Key Role Relationships

• Centre Management
• Hotel Chadstone Management
• Trade Representative Agency
• China & India Agency Teams
• Research & Insights
• National Marketing
• Tourism Industry Bodies (TA, VV, MCB, ATEC, VTIC, Les Clef d’Or)
• Retailers
• Inbound Tour Operators

Experience & Capabilities

ESSENTIAL EXPERIENCE (what you have done) 

• Experience and proven expertise in both international and domestic tourism-related environments, with a demonstrated ability to identify, forge and manage external relationships, alliances and partnerships.
• Well-developed base of relevant international and domestic travel industry contacts would be highly regarded.

CRITICAL KNOWLEDGE (what you need to know)

• Thorough understanding of the tourism industry and its distribution systems.
• Sound understanding of financial and commercial terms, good practice planning and budgeting.
• Highly developed interpersonal, presentation and communication skills.
• Ability to prospect and network to drive long-term commercially viable relationships.
• Ability to track, report and assess tourism programs and initiatives to understand success and identify opportunities for growth.
• Strong personal drive and ability to work both independently and as part of a team.

CAPABILITIES (what you can do)

• Develop Strong Stakeholder Relationships - Identify, nurture and strengthen diverse stakeholder relationships - Advanced.
• Strategic Thinking - Apply a proactive, future-oriented process that involves analysing complex situations, anticipating challenges, and developing actionable strategies to achieve long-term goals - Advanced.
• Consumer-Led - Proactively anticipate emerging consumer behaviours and trends to inform the Brand & Marketing Strategy - Advanced.
• Customer Focused - Understand various customer stakeholders and always consider their needs when making decisions - Intermediate.
• Data Driven Decision Making - Use data, metrics and facts to guide decisions, rather than relying on intuition or experience - Intermediate.
• Digital Acumen - Understand and effectively use digital technologies and channels to develop strategies driving growth and engagement in the digital space - Foundational.
• Demonstrate Financial Acumen - Understand how the business operates, the market dynamics and what must be done to be a successful business, both for the short term and longer term - Intermediate.
• Problem Solving - Use logic and methods to solve problems with effective solutions - Intermediate.
• Effective Communication - Convey messages effectively, enhancing their ability to engage, inform and inspire their audience - Advanced.
• Brand Positioning - Design the Centre's offering and image to occupy a distinctive place in the mind of the target market - Intermediate.
• Brand & Marketing Financial Governance - Know what must be done to demonstrate responsible and commercial stewardship of Marketing Promotional Funds - Intermediate.
• Digital Marketing - Use digital marketing channels to engage, inform and influence customers to be aware of us, to consider us, and to shop with us - Intermediate.
• Digital Marketing Products & Platforms - Leverage digital tools and technologies to optimise marketing processes and enhance customer experiences - Foundational.
• Media Management - Strategically plan, execute and optimise paid media advertising across through the line marketing campaigns, ensuring efficient use of budget to maximise reach, engagement and conversions - Advanced.
• Creative Development - Drive marketing success through effective brainstorming, creative problem solving, understanding of brands and campaign objectives, and staying ahead of industry trends - Foundational.
• Sponsorships & Partnerships - Connect with like-minded brands to create shared value - Advanced.
• Campaign Planning & Management - Deliver the right program, at the right place and the right time; meeting KPIs and having an in-depth understanding of every facet of Brand & Marketing at Vicinity - Intermediate.
• Market & Consumer Research - Find, gather, analyse and interpret a wide array of information to solve business problems - Foundational.

PERSONAL ATTRIBUTES (who you are)

You consistently demonstrate and role model the behaviours that bring the Vicinity values to life: 

Respect:

• We listen to and acknowledge each other's views 
• We have difficult conversations with care 

Integrity:

• We back our words with the right actions
• We do the right thing, no matter the situation 

Customer Focus:

• We nurture a genuine connection with our customers 
• We consider customer needs when making decisions 

Collaboration:

• We invite the right people to the table 
• We balance consensus with decisive actions 

Excellence:

• We always strive to improve
• We share our challenges and celebrate the wins

Why Vicinity?

Our benefits program focuses on creating an awesome place to work in which our people are rewarded and recognised. This includes:

• Flexible Working Options

• Birthday leave & purchased additional leave
• $1,000 worth of VCX securities rewarded for eligible team members

• Generous Parental Leave

We live and work by our values of Respect, Integrity, Customer Focus, Collaboration and Excellence. They are the foundation to everything we do and provide us a north star with which we can shape meaningful places where communities connect.

At Vicinity we embrace and celebrate diversity and are committed to creating an inclusive work environment where we attract, retain and develop our people regardless of gender identity, ethnicity, sexual orientation, disability and age. Applications are encouraged from all sectors of the community and we strongly encourage applications from the Aboriginal and/or Torres Strait Islander community.

We are aware of current limitations with our website accessibility and are working towards improving this. Should you experience any issues accessing information in this job advertisement or the application form, and require this in an alternate format, please contact our Talent Acquisition Team. Similarly, if you would like to discuss workplace accessibility, any reasonable adjustments we can make to better support you during the recruitment process, or your potential future role please reach out to our Talent Acquisition team:

Email: talent.acquisition@vicinity.com.au

Phone: +61 3 7001 4000 (request to speak to our Talent Acquisition team)

Note: To be eligible to apply for this position, you must have existing, relevant Australian work rights. At the later stages of the recruitment process the shortlisted candidate/candidates will be required to undergo a Criminal History Background/Police Check as a mandatory part of the process. Additional qualification checks may also be required dependant on role and level.