Marketing Manager - Edwards Signaling

Location:

CANCO: Carrier-Home North Carolina Remote Location, Remote City, NC, 27006 USA - KGS

30192331 – Marketing Manager – Edwards Signaling

• Location: Mebane, NC - Remote
• Base Salary Rate: $113,900.00 - $134,000.00

Job type: Fulltime

Where Fire Safety Innovation Meets Opportunity

As part of Kidde Global Solutions Residential Fire Business Unit, you’ll be part of a legacy of leadership in home fire safety, working with cutting-edge technologies that protect lives and property worldwide. As a leading home fire safety brand, our mission is to provide solutions that protect people and property from the effects of fire and related hazards. We’re committed to expanding our impact and providing dynamic opportunities for growth within our team. You’ll be part of a company that prioritizes quality, integrity, collaboration, and customer care, with the resources, training, and incentives to ensure your success every step of the way. If you’re ready to take the next step in your career and be part of an innovative, mission-driven team, apply now.

About This Role

The Marketing Manager - Edwards Signaling will be responsible for developing, defining, and executing the brand strategy for Edwards Signaling. This role will serve as the central point of contact for all marketing efforts tied to the Edwards Signaling portfolio, including ownership of brand voice, marketing collateral, website content, and commercialization support for new product introductions. This position requires a versatile marketer who can combine brand management, project management, and creative execution to build the presence of Edwards Signaling in the market today while preparing the brand for future growth.

This role will also oversee and coordinate the activities of a marketing contractor to ensure timely and effective execution of tactical graphic design updates and collateral needs. The Marketing Manager will report directly to the Senior Product Manager – Edwards Signaling.

Key Responsibilities

• Brand Leadership & Strategy
• Establish and manage the Edwards Signaling brand voice across all channels.
• Lead the development and execution of brand strategy, ensuring alignment with overall business objectives.
• Serve as the brand advocate internally and externally, ensuring consistent messaging and positioning.
• Marketing Execution & Collateral Development
• Lead creation, refinement, and management of marketing materials, including brochures, sell sheets, presentations, case studies, and training collateral.
• Partner with internal teams and contractors to develop and maintain up-to-date website content, ensuring digital platforms effectively communicate brand messaging and product value.
• Provide oversight of a marketing contractor for tactical execution of graphic design, collateral updates, and campaign deliverables.
• Support development of creative assets for product launches, promotions, and events.
• Product Commercialization & Go-to-Market Support
• Collaborate with Product Management, Sales, and Engineering to build go-to-market strategies for new product introductions.
• Lead marketing efforts for product launches, ensuring collateral, digital content, and messaging are aligned to drive adoption and sales enablement.
• Support trade marketing initiatives to strengthen the Edwards Signaling presence across professional and distribution channels.
• Project & Stakeholder Management
• Manage cross-functional projects, ensuring deadlines and deliverables are met for marketing initiatives.
• Act as the primary liaison for marketing between Edwards Signaling and corporate marketing functions.
• Support communication and reporting to senior leadership on brand and marketing performance.
• Market Awareness & Positioning
• Monitor industry trends, competitive activity, and customer needs to ensure Edwards Signaling remains relevant and differentiated.
• Provide insights into emerging technologies and evolving market requirements that should inform brand messaging and content.
• Contribute to strategic planning cycles with marketing-driven insights.
• Establish and manage the Edwards Signaling brand voice across all channels.
• Lead the development and execution of brand strategy, ensuring alignment with overall business objectives.
• Serve as the brand advocate internally and externally, ensuring consistent messaging and positioning.
• Marketing Execution & Collateral Development
• Establish and manage the Edwards Signaling brand voice across all channels.
• Lead the development and execution of brand strategy, ensuring alignment with overall business objectives.
• Serve as the brand advocate internally and externally, ensuring consistent messaging and positioning.
• Marketing Execution & Collateral Development
• Lead creation, refinement, and management of marketing materials, including brochures, sell sheets, presentations, case studies, and training collateral.
• Partner with internal teams and contractors to develop and maintain up-to-date website content, ensuring digital platforms effectively communicate brand messaging and product value.
• Provide oversight of a marketing contractor for tactical execution of graphic design, collateral updates, and campaign deliverables.
• Support development of creative assets for product launches, promotions, and events.
• Collaborate with Product Management, Sales, and Engineering to build go-to-market strategies for new product introductions.
• Lead marketing efforts for product launches, ensuring collateral, digital content, and messaging are aligned to drive adoption and sales enablement.
• Support trade marketing initiatives to strengthen the Edwards Signaling presence across professional and distribution channels.
• Manage cross-functional projects, ensuring deadlines and deliverables are met for marketing initiatives.
• Act as the primary liaison for marketing between Edwards Signaling and corporate marketing functions.
• Support communication and reporting to senior leadership on brand and marketing performance.
• Market Awareness & Positioning
• Manage cross-functional projects, ensuring deadlines and deliverables are met for marketing initiatives.
• Act as the primary liaison for marketing between Edwards Signaling and corporate marketing functions.
• Support communication and reporting to senior leadership on brand and marketing performance.
• Market Awareness & Positioning
• Monitor industry trends, competitive activity, and customer needs to ensure Edwards Signaling remains relevant and differentiated.
• Provide insights into emerging technologies and evolving market requirements that should inform brand messaging and content.
• Contribute to strategic planning cycles with marketing-driven insights.

Basic Qualifications

• Bachelor’S Degree

• 7+ years of experience in marketing, brand management, product marketing, or related field; preferably in B2B or electrical goods industry.
•  5+ years of experience developing brand strategies, marketing collateral, and go-to-market plans

Preferred Qualifications

• Marketing Skills: Strong storytelling, content creation, and messaging skills.
• Creative Skills: Ability to make minor graphic design edits (Adobe Creative Suite, Canva, or equivalent) and manage design projects with external/contract resources.
• Project Management: Strong organizational skills, ability to juggle multiple projects, and ensure timely delivery of marketing assets.
• Collaboration: Ability to partner effectively with cross-functional teams (Product Management, Sales, Engineering, Customer Support) and external vendors.
• Communication: Excellent verbal and written communication skills with the ability to influence across levels of the organization.
• Strategic Thinking: Demonstrated ability to connect marketing strategy with business growth objectives.
• Education: Bachelor’s degree in Marketing, Communications, Business, or related field (MBA or advanced degree preferred).
• Travel: Up to 10% travel may be required.

What You Will Gain

• Health Coverage: Choose from three medical plans, dental, and vision options
• Financial Protection: Health Savings Accounts (HSA), Flexible Spending Accounts (FSA), Life, AD&D, and Disability Insurance
• Paid Time Off: Vacation, sick days, company holidays, and various leave options (parental, FMLA, etc)
• Employee Support: EAP, adoption/surrogacy assistance, additional voluntary health benefits
• Retirement: 401(k) plan with employer match
• Health Coverage: Choose from three medical plans, dental, and vision options
• Financial Protection: Health Savings Accounts (HSA), Flexible Spending Accounts (FSA), Life, AD&D, and Disability Insurance
• Paid Time Off: Vacation, sick days, company holidays, and various leave options (parental, FMLA, etc)
• Employee Support: EAP, adoption/surrogacy assistance, additional voluntary health benefits
• Retirement: 401(k) plan with employer match

Compensation And Benefits:

The base salary range for this role is $113,900.00 – $134,000.00. Individuals may also be eligible for an annual performance bonus based on both individual and company’s performance. The final compensation for this position will be set based on the individual’s knowledge, skills, and experience as it relates to the job requirements. Kidde Global Solutions is committed to providing a competitive benefits package to our employees including medical, dental, and vision coverage, life and disability insurance, retirement plan, paid time off (vacation, sick, holidays), and more. 

Kidde Global Solutions Overview

Kidde is the world’s largest manufacturer of fire safety products. Each day, we work to expand upon our legacy of innovation, providing advanced solutions to protect people and property from fire and related hazards. While we’re a leading manufacturer of fire safety products, there’s more to safety than equipment and technology. From collaboration with builders and dealers to community initiatives to partnerships with non-profits, Kidde Commercial is committed to working together to create a safer world.

Kidde Global Solutions is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.