Director, Analyst Relations and Public Relations

Position Summary

We are seeking a Director, Analyst Relations and Public Relations to serve as the company’s subject-matter expert in Analyst Relations, with secondary responsibility for Public Relations through agency oversight. The Director will own relationships with leading analyst firms and drive measurable improvements in assessments and market positioning. In parallel, they will manage an external PR agency to ensure alignment with corporate messaging, reputation goals, and ROI. This is initially an individual contributor role, supported by external agencies and consultants, with responsibility for developing scalable programs that strengthen visibility, credibility, and influence in the market. The role will also embed an AI-first approach, applying generative and predictive AI tools for media monitoring, outreach personalization, and analyst engagement tracking.

Key Responsibilities Analyst Relations (Primary Focus)

• Serve as the company’s subject-matter expert in Analyst Relations, leading AR strategy and execution.
• Build and manage relationships with Gartner, Forrester, IDC, Everest Group, HFS, and ISG.
• Manage the full lifecycle of RFIs, inquiries, briefings, and assessments, ensuring consistent representation of the company’s positioning.
• Partner with senior leadership to refine and deliver the company narrative to analysts.
• Track analyst report mentions, feedback sentiment, and assessment outcomes, ensuring continuous improvement in positioning.
• Drive measurable improvements in analyst evaluations (e.g., Gartner Magic Quadrant, Forrester Wave, Everest PEAK).
• Define and execute a comprehensive analyst relations strategy aligned with corporate objectives.
• Partner with executive leadership to ensure alignment on analyst-facing messaging and strategy.
• Prepare executives and subject-matter experts for briefings and inquiries.
• Capture summaries of briefings and inquiries, highlighting and sharing appropriate insights.
• Provide strategic insights to leadership based on analyst feedback and research.
• Ensure consistent messaging across analyst interactions.
• Promote analyst commentary and validation throughout the organization.
• Support the sales organization in leveraging analysts in the sales process. 
• Established relationships with industry analyst firms.

Public Relations (Secondary Oversight)

• Provide strategic oversight of PR through management of an external agency.
• Ensure agency alignment to corporate messaging, reputation goals, and measurable ROI.
• Oversee development of press releases, media pitches, and executive visibility opportunities (interviews, speaking engagements, contributed content).
• Manage agency accountability through quarterly OKRs/KPIs tied to earned media coverage, share of voice, and message pull-through.

Cross-Program Responsibilities

• Use AI-enabled tools for sentiment analysis, media targeting, and monitoring share of voice.
• Develop press kits, media materials, and analyst/press presentation decks that communicate the company’s story to external audiences.
• Track and report AR/PR results as ROI-oriented KPIs, connecting activities to awareness, pipeline, and revenue outcomes.

Performance Metrics (OKRs & KPIs) Analyst Relations (Primary)

• Number of analyst briefings, inquiries, and strategy sessions conducted per quarter.
• Inclusion and positioning in Gartner Magic Quadrant, Forrester Wave, Everest PEAK, etc.
• Analyst report mentions and year-over-year growth in coverage.
• Sentiment analysis of analyst feedback and assessments.

Public Relations (Secondary)

• Number and quality of earned media placements (top-tier vs. trade).
• Share of voice vs. key competitors.
• Message pull-through rate in coverage.
• Executive visibility metrics: interviews, speaking engagements, contributed articles.

Cross-Program ROI

• Demonstrable earned media and analyst outcomes tied to company narrative.
• Attribution of AR and PR activities to lead generation, pipeline influence, and revenue acceleration.
• Correlation of coverage peaks to website traffic, inbound inquiries, or social engagement.
• Agency and consultancy performance against defined quarterly OKRs/KPIs.
• Work with leadership to define and align quarterly OKRs that balance traditional AR/PR metrics with revenue-related measures.

Qualifications

• 8–12+ years of experience in Analyst Relations, with deep expertise in managing analyst firm relationships and influencing major evaluations.
• Strong understanding of B2B technology, consulting, or professional services markets.
• Proven track record demonstrating ROI from Analyst Relations programs, including measurable impact on pipeline, bookings, and revenue.
• Documented success securing favorable analyst assessments and mentions in tier-one reports.
• Established relationships with industry analyst firms.
• Experience managing PR agencies and securing earned media coverage preferred.
• Proven ability to hold external agencies and consultants accountable to OKRs/KPIs.
• Experience with AI-driven communications tools (monitoring, personalization, analytics).
• Excellent written, verbal, and executive communication skills.

Argano is the first of its kind: a digital consultancy totally immersed in high-performance operations. We steward enterprises through ever-evolving markets, empowering them with transformative strategies and technologies to exceed customer expectations, unlock commercial innovation, and drive optimal efficiency and growth. 
Argano is an equal-opportunity employer. All applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.