Creative & Content Marketing Specialist

Key Responsibilities:

Creative Design & Brand Production

• Design digital and print materials (emails, banners, toolkits, social media visuals, presentations, event signage).
• Edit and produce video content including hype reels, speaker clips, and testimonials.
• Maintain and evolve the CxO Institute brand style, ensuring consistency across global campaigns.
• Develop reusable templates and design systems in Canva and Google Slides for cross-team use.
• Manage version control, folder naming, and asset organization within shared drives.

Content Management & Publishing

• Upload and maintain website content (WordPress): event pages, blogs, video libraries.
• Transform raw materials (speaker transcripts, reports, audio) into high-quality downloadable assets.
• Optimize content layouts and visuals for SEO and accessibility.

Cross-Team Enablement

• Collaborate with the Marketing Manager on campaign GTM planning.
• Supply branded toolkits and visual assets to Sales and Delegate teams.
• Support sponsor deliverables (e.g., co-branded visuals, video interviews).
• Align with Production on live event collateral, signage, and same-day edit videos.

Governance & Reporting

• Maintain a clear production calendar and meet all campaign milestones.
• Track and report on content completion, social engagement, and brand quality.
• Attend weekly marketing performance reviews and post-event debriefs.
• Contribute to the annual Playbook update with creative process improvements.