Growth Marketing Manager - Taiwan

About Us

Our mission is to reinvent the way people learn, starting with language.

Learning a language can change a life by opening doors to new cultures, careers, and communities. Two billion people around the world are actively trying to learn a language, but the best way to learn (one-on-one tutoring) is hard to access at scale and hasn’t been meaningfully improved in decades. Speak is building a human-level, AI-powered tutor in your pocket: a conversation-first experience that lets learners actually speak, get instant feedback, and progress through carefully designed lessons. The result is a complete path from beginner to confident speaker across multiple languages.

Speak first launched in South Korea in 2019, where Speak has now become the number one language learning app, and we now serve learners across many markets and 15+ languages. Speak is one of the world’s leading AI companies, with over $150m raised in venture investment from OpenAI, Accel, Founders Fund, Khosla Ventures, and more, with a distributed team across San Francisco, Seoul, Tokyo, Taipei, and Ljubljana.

About This Role

嗨！很高興你對這份工作感興趣，Speak 台灣團隊正在積極尋找具備超強實力的成長行銷人才，一起創造更多可能。

這份工作將負責 Speak 在台灣的主要成長管道，涵蓋項目從付費廣告到 CRM，透過策略規劃、數據分析及內容測試，達成成長目標。

此外，你也有機會擔任大型活動的負責人，負責管理目標、預算與時程，並整合內外部資源，發揮創意與影響力，確保活動取得佳績。

What You’Ll Be Doing

• 付費廣告策略與執行：預算分配、廣告文案與腳本撰寫、成效測試與追蹤。

• Crm 策略與執行：內容測試撰寫、使用者行為數據追蹤與分析。

• 大型活動規劃與執行：特定促銷活動與品牌活動的主要負責人。

What We’Re Looking For

• 認同 Speak 品牌及產品。

• 英文聽說讀寫流利。

• 具備至少三年以上工作經驗，且須包含廣告操作及數據分析相關經歷。

• 具有文案撰寫經驗。

• 喜歡快速變動的工作環境，熱衷持續嘗試新挑戰。

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About This Role

Speak is growing to be one of the top language education apps in Taiwan, and we are looking for a Growth Marketing Manager to join our small and mighty team based in Taipei! We are looking for someone with full-funnel growth marketing experience, especially within the performance marketing & paid ads campaign management sphere. If you’re looking for your next career step where cutting-edge AI technology meets avid (and rapidly growing!) userbase and an experiment-focused & data-driven marketing environment, come join us!

This is a full-time position based in Taipei, with a hybrid working structure where you work in-person a couple times a week with our awesome local team.

What You’Ll Be Doing

• Be an owner of Taiwan paid ads operations and SEO
• Manage Meta, Google, LINE, and TikTok channels, while discovering & testing new channels
• Plan and execute SEO strategies for the market.
• Partner with our marketing designers to plan & run tests on various paid ads content
• Oversee daily paid ads operations — monitor performance, iterate and refresh strategies, and make timely adjustments based on hypotheses
• Plan lifecycle campaigns & flows
• Optimize the in-app user journey and revamp lifecycle flows to improve conversion rates with the central team
• Identify local channels (like LINE) and create CRM workflows and campaigns to aid with user onboarding and retention
• Monitor daily user funnel
• Track the daily conversion trends in the user flow to monitor and improve team efficiency, properly attributing to successful channels and creatives

• Marketing Campaign Support

• Collaborate with both local and central teams to plan and to review campaign performance and insights
• Manage Meta, Google, LINE, and TikTok channels, while discovering & testing new channels
• Plan and execute SEO strategies for the market.
• Partner with our marketing designers to plan & run tests on various paid ads content
• Oversee daily paid ads operations — monitor performance, iterate and refresh strategies, and make timely adjustments based on hypotheses
• Optimize the in-app user journey and revamp lifecycle flows to improve conversion rates with the central team
• Identify local channels (like LINE) and create CRM workflows and campaigns to aid with user onboarding and retention
• Track the daily conversion trends in the user flow to monitor and improve team efficiency, properly attributing to successful channels and creatives
• Collaborate with both local and central teams to plan and to review campaign performance and insights

What We’Re Looking For

• At least 3 years of experience in growth marketing, ideally covering performance/paid marketing
• Strong analytical mindset, with direct experience in marketing measurement and data management
• Ability to write and iterate on effective marketing copies through experimentation
• Direct experience & insight in lifecycle or CRM marketing is a huge plus!
• Ability to work under pressure, quickly adapt, and handle multiple tasks simultaneously
• Native-level proficiency in Mandarin + business proficiency in English

Why Work At Speak

1. Join a fantastic, tight-knit team at the right time: we're growing very quickly, we've most recently raised our Series C from some of the top investors in the valley, and we've achieved product-market fit in our initial markets. You'd join at a magical time when a single person could significantly change the course of the company.
2. Do your life's work with people you’ll love working with: we care strongly about our craft and want every person at Speak to feel like they're growing every day. We believe in the idea that working with people you both enjoy and have respect for makes everything better. We hire thoughtfully and only work with people we admire deeply.
3. Global in nature: We're live in over 40 countries and launching in a number of new markets soon. We have dedicated offices in San Francisco, Ljubljana, Seoul, and Tokyo, and you’ll have the opportunity to talk to users in each of these regions on a regular basis as well as travel.
4. Impact people's lives in a major way: Learning a language is one of the single most life-changing skills one can learn, and right now 99% of people never achieve their goal because the process is broken. We’re helping millions of people achieve their goals and improve their lives.

Speak does not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.