Director, Lead Generation & Referral Card Acquisition (6-Month Cross-Train)

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

How will you make an impact in this role?

As a member of the Canadian Leadership team, the role of Director, Lead Generation & Referral Card Acquisition (6-month Cross-Train) will lead a team responsible for all referral card marketing programs, while partnering closely with the sales organization to drive success in our Commercial business through hybrid marketing and Corporate Card acquisition tactics. This will be a cross-train position for a minimum tenure of 6 months.

The successful candidate will have a deep understanding of the Canadian market, a keen eye for strategy and an ability to effectively lead and develop a high performing team of marketers. They will require a competitive, results driven mindset, with the ultimate responsibility of driving sustainable growth through acquisition of new customers across our Consumer and Commercial Card portfolios.

Specific Responsibilities Will Include:

• Leading a team of talented marketers, with a focus on driving results, colleague development and engagement.
• Working in collaboration with the SME & Large Market Sales organizations to drive growth in Commercial Acquisition through Hybrid and Self-Generated tactics.
• Define strategic vision for all Referral Card marketing tactics, including Member Get Member for both Consumer and Small Business Cards, as well as Partners Plus for Commercial Card.
• Oversee with Corporate Card Acquisition application and onboarding journeys for new prospects, partnering closely with internal stakeholders to optimize the experience for our clients.
• Collaborating across lines of business to form winning enterprise strategies, with stakeholders that include Risk, Finance, and our Legal teams.

Job Qualifications Include:

• Business degree or 8+ years of relevant experience.
• Digital marketing or sales experience with a proven track record of challenging the status quo to drive business outcomes.
• Strong understanding of card economics and associated core levers, experience managing inputs into a P&L, and proven success in identifying and executing on opportunities to drive revenue and enhance profitability.
• Outstanding communicator: verbal, written and through presentations – with an ability to break down complex ideas into understandable and actionable messages.
• Builds a culture of inclusion and belonging by embracing and encouraging different points of view through open communication and radical candor.   

*6-Month Cross Train*

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries 
• Bonus incentives 
• Support for financial-well-being and retirement 
• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location) 
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 
• Generous paid parental leave policies (depending on your location) 
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 
• Free and confidential counseling support through our Healthy Minds program 
• Career development and training opportunities

American Express is committed to providing an inclusive and accessible work environment in which all people who apply for positions or who work for or on behalf of Amex are treated with dignity and respect and are provided with equal treatment with respect to employment, regardless of that person's age, sex, sexual orientation, gender identity, gender expression, race, colour, ancestry, ethnic or national origin, citizenship, religion or creed, marital status, family status, pregnancy, disability, record of offences, social condition or origin, political beliefs, association or activity or other factors prohibited under applicable Human Rights legislation (the “Prohibited Grounds”).   If you have a disability and need accommodation, please speak with the Recruiter for more information.

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.