Consumer Go-To-Market Lead

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond. 

As part of Windows & Device Sales (WDS) organization, Device Partner Sales (DPS) plays a critical role in achieving this mission. We build, market and sell breakthrough AI-powered devices and cloud experiences with partners, including Original Equipment Manufacturers (OEMs), device distribution and reseller channels, Original Design Manufacturers (ODM), and Silicon providers. We work closely with partners and internal business groups to build innovative devices that harness the power of the Microsoft cloud, introduce innovative new AI experiences, and transform how we sell devices and services. 

Opportunities in DPS are expansive.  We span the entire product lifecycle from incubation, prototyping, and portfolio planning to the device design, and selling them through the Retail, Distribution and Reseller channel, sell-through to their consumer and commercial customers. As a member of our team, you will be part of a growing multi-billion-dollar business, charting new areas of innovation, and contributing to some of the largest global partnerships at Microsoft. You will play a pivotal role in driving the sales and growth of Windows devices and AI services in partnership with the strength of our device partners ecosystem. You will also be part of a people-first culture with values that support a growth mindset, diversity, and inclusion.

The Consumer Go-To-Market Lead role is a high-impact position within Microsoft’s Device Partner Sales (DPS) organization, responsible for advancing our partnership with a strategic MNA’s consumer strategy on a global scale.  This individual is responsible for developing and executing go-to-market strategies that drive adoption of Windows, Copilot+ PCs, and Gaming devices, while effectively positioning Microsoft against competitors in the marketplace. The scope of this role encompasses strategic oversight, revenue responsibility, and partner enablement, fostering business growth through comprehensive ecosystem engagement and advocacy for innovation with the MNA global business unit.

Serving as a trusted advisor to both the MNA and internal stakeholders, the Consumer GTM Lead coordinates cross-functional activities, leads transformation projects, and implements co-selling initiatives to maximize reach and results. Success in this role requires operational excellence, robust forecasting abilities, adept investment management, and a commitment to streamlining execution while adhering to Microsoft’s core values and compliance principles. The ideal candidate excels in dynamic settings, influences strategy using data-driven insights, and actively promotes Microsoft’s trajectory of innovation throughout the consumer device sector.

This Role Enables You To:

• Develop trusted-advisor relationships with C-suite executives using a Challenger mindset to align strategic goals and drive growth. Align partner priorities with Microsoft to create beneficial account plans.
• Build and sustain business partnerships, nurture executive connections, and establish credibility through effective relationship management and stakeholder engagement.
• Use business acumen and market insight to manage and prioritize opportunities, analyze dynamics, identify customer needs, qualify prospects, and demonstrate how Microsoft solutions support growth and innovation while tracking industry trends.

Responsibilities

The role blends data-driven insights with partner-centric strategies, aligned to secure and expand Microsoft’s platform footprint within MNA partner’s consumer business.

Strategic Market Leadership

• Develop and execute global go-to-market strategies for consumer segments, with a focus on Windows and Copilot+ PC adoption.
• Lead compete initiatives in key developed markets (including US, UK, Germany, Japan), driving pricing, assortment, and retail expansion.
• Oversee channel inventory and align sell-through with demand forecasts and minimize overstock.

Revenue & Investment Management

• Own revenue and activation targets across Windows, Office, Gaming, and other consumer device categories.
• Drive forecasting accuracy and analyze variances tied to seasonality, incentives, and demand shifts.
• Manage discretionary investments, ensuring alignment with GTM priorities and partner execution.
• Drive annual Consumer strategy within Account Planning cycles and serve as stakeholder in MBR and MNA Insights forums.

Program Ownership & Strategic Initiatives

• In a highly matrixed environment, lead and influence MNA on our Consumer and Gaming strategy, and compete approach, aligned to Microsoft innovation, growth and market share goals.
• Drive WW Consumer Channel programs for MNA and lead sales enablement efforts globally. Manage and own Windows Growth fund. Manage Hero Device Program with DTS.
• Own and negotiate Consumer programs (JMA investments, Program market agreements).
• Own and negotiate both Windows and Office coverage programs along with regional sales leads.

Partner Strategy & Enablement

• Cultivate strategic relationships with MNA Consumer/Gaming Segment, Category and Marketing leaders, acting as a trusted advisor and thought leader representing Microsoft.
• Cultivate relationships with key silicon partners and stakeholders to ensure alignment on investments and go-to-market activities.
• Lead partner readiness through co-marketing, campaign execution, and enablement programs.
• Drive transformation across the partner ecosystem, promoting innovation, AI adoption, and Windows 11 refresh.
• Accelerate adoption of Copilot+ PCs through holistic GTM planning and refresh cycle investments and programs.

Innovation & Influence

• Champion Microsoft’s innovation arc (Copilot+, AI services, Windows evolution) across internal and external stakeholders.
• Influence through strategic storytelling, data-driven insights, and cross-functional alignment (CCS, BG, DPS Field, regional sales and DTS).
• Co-own GTM bi-weekly forums and contribute to strategic planning sessions.

Partner Advocacy & Relationship Management

• Advocate for partners internally, connecting them with Microsoft executives and facilitating roadmap reviews, executive engagements and regular quarterly business reviews.
• Align resources and programs to support co-sell pipeline velocity and resolve friction points.
• Monitor partner satisfaction and evaluate partnership maturity through direct engagements, surveys, and feedback loops.
• Embody our culture and values. 

Qualifications

Required/Minimum Qualifications

• Bachelor's Degree in Marketing, Business Operations, Computer Science or a related field AND 8+ years’ experience in partner management, sales, business development, or partner channel development in the technology industry or related experience
• OR equivalent experience.
•  8+ years experience in Consumer Go-to-Market experience

Other Requirements

• Microsoft is unable to sponsor a work visa for this role due to the nature of the role's job duties.

Additional or preferred qualifications

• Master's Degree in Business Administration, Business Science, or an advanced degree in a Science, Technology, Engineering, and Mathematics (STEM) or a related field AND 10+ years’ experience in partner management, sales, business development, or partner channel development in the technology industry or related experience
• OR equivalent experience.
• Prior Global/Channel experience preferred
• Prior Microsoft experience, PC OEM role in Category, Product Management, Marketing or Go-to-Market
• Channel Programs experience a plus
• Experience with Post Sales Value Added Services Attach a plus
• Channel experience in Retail or distribution is a plus

Partner Development Management IC5 - The typical base pay range for this role across the U.S. is USD $133,000 - $222,700 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $170,300 - $239,800 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information

here: https://careers.microsoft.com/us/en/us-corporate-pay 

Microsoft will accept applications for the role until October 26th, 2025. 

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request via the Accommodation request form.

Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.