Salesforce Marketing Cloud Personalization Engineer

What We Do

Founded in 2007, Growth Acceleration Partners (GAP) is a consulting and technology services company. We consult, design, build and modernize revenue-generating software and data engineering solutions for clients. With modernization services and AI tools, we help businesses achieve a competitive advantage through technology. GAP’s remote, integrated engineering teams use end-to-end solutions to innovate and align with your business goals. We have 600+ English-speaking engineers based in Latin America and approximately 20 U.S.-based engineers. With some of the highest customer satisfaction scores in the industry, GAP’s focus is customer and employee success.

GAP is a woman-owned company headquartered in Austin Texas. We are a values-based company focused on growing our people by investing in education, onsite English classes and training in the latest technologies, including AI, data analytics and machine learning. Our goal is to provide solutions for our customers that help them achieve critical business outcomes, while enabling our GAPSters and our communities to attain long-term success.

Summary

We are looking for a Salesforce Marketing Cloud Personalization (MCP) Engineer to join our growing Salesforce practice and support the design, configuration, and optimization of personalized marketing journeys. This role is ideal for someone with hands-on experience in Marketing Cloud Personalization (formerly Interaction Studio) who can translate marketing strategies into actionable, data-driven customer experiences.

You will collaborate with marketing, data, and engineering teams to enhance personalization efforts, optimize campaign performance, and ensure seamless integration across Salesforce Marketing Cloud products.

Education

• Bachelor’s degree in Computer Science, Marketing Technology, Information Systems, or related field.

Professional Experience

• 3+ years of experience working with Salesforce Marketing Cloud, with a focus on Marketing Cloud Personalization (MCP / Interaction Studio).
• Proven experience designing and implementing personalized journeys, real-time interactions, and data-driven audience segmentation.

Soft Skills

• Advanced English proficiency, with strong verbal and written communication skills.
• Strong analytical thinking and problem-solving abilities.
• Comfortable working with cross-functional teams, including marketing, analytics, and technical stakeholders.
• Highly organized and adaptable in a fast-paced, dynamic environment.
• Self-starter with a proactive attitude toward continuous learning and technology adoption.

Required Technical Skills

• Hands-on experience configuring and optimizing Salesforce Marketing Cloud Personalization (MCP / Interaction Studio).
• Experience building and managing data extensions, segments, and event-driven triggers.
• Strong understanding of customer journey orchestration, A/B testing, and real-time decisioning.
• Familiarity with Marketing Cloud products such as Email Studio, Journey Builder, and Automation Studio.
• Knowledge of HTML, JavaScript, or AMPscript for template and content customization.
• Experience working with APIs and data integrations between Salesforce and external systems.
• Proficiency with SQL for querying and managing marketing data.
• Understanding of marketing attribution, performance measurement, and campaign reporting.

Nice to Have Skills

• Salesforce Marketing Cloud Developer or Marketing Cloud Consultant certification.
• Experience with Salesforce Data Cloud, CRM Analytics, or Einstein AI for personalization.
• Exposure to data privacy compliance (GDPR, CCPA) and marketing governance frameworks.
• Previous experience working with Salesforce partners or enterprise clients.

At Growth Acceleration Partners, we're an equal opportunity employer committed to building a diverse and inclusive team. We value everyone's unique background, and we provide equal opportunities regardless of race, color, creed, religion, sexual orientation, gender identity, age, national origin, disability, marital status, veteran status or any other personal right protected by law. We foster a culture of belonging and strive to provide a welcoming environment where everyone feels safe to contribute and grow.