Marketing Coordinator

Job Type Full-time Description

At Indigo Road...

Our goal is to be the best job you'll ever have in the hospitality industry. No joke, it’s what we truly aim for. We believe that by taking care of you, you'll best take care of our guests. It's working. In addition to generous benefits and job openings across 30+ locations, we have internal growth opportunities for everyone who wants it. But most of all, we have heart. Founded in 2009 by Steve Palmer, IRHG sets itself apart in the industry by fostering an environment where our people come first. We want to meet you. Come join us in our mission to change the hospitality industry, forever.

The Role

As the Marketing Coordinator for The Indigo Road Restaurant Group, you are expected to support marketing initiatives and activities across The Indigo Road’s portfolio of restaurants and hotels.

Summary of Key Responsibilities 

Responsibilities and essential job functions include but are not limited to the following:  

• Assist in the coordination and execution of marketing initiatives, campaigns, and events across multiple properties.
• Maintain regular communication with restaurant and hotel teams to gather updates on hours, promotions, events, and marketing needs.
• Participate in regular in-person and/or virtual meetings to share updates and support property teams.
• Help prepare marketing materials, presentations, and reports for leadership and ownership meetings.
• Support ongoing communication with on-property leadership to identify upcoming changes, events, business needs, and opportunities for promotion.
• Assist with monthly reporting and performance tracking for each location.
• Coordinate and provide on-site support for photo shoots, events, and advertising initiatives.
• Assist with copywriting for digital channels, print materials, and promotional assets.
• Support the execution of the brand’s social media strategy, including content scheduling, coordination with on-site teams, and engagement monitoring.
• Qualifications:
• Strong communication and organizational skills with attention to detail.
• Ability to multitask and manage timelines across several projects.
• Proficiency with social media platforms, content management tools, and Microsoft Office/Google Suite.
• Interest in hospitality, food & beverage, and storytelling through marketing.

Requirements

Requirements For Success:

• 2+ years of experience in marketing, social media, hospitality or a similar role.
• Strong understanding of major social platforms (e.g., Instagram, TikTok, Twitter, Pinterest, LinkedIn) and their unique features, algorithms, and audiences.
• Able to manage a wide variety of people in a very faced paced setting.
• Proficient in WordPress, InDesign, Adobe Suite, Hoot Suite, Canva and similar platforms
• Proven ability to create engaging and creative social content, both polished and scrappy.
• Exceptional writing skills with the ability to adapt to Indigo Road’s bold, playful tone of voice as well as the voices for multiple brands.
• The ability to travel independently as needed for site visits and content creation.
• Strong organizational and analytical skills to interpret social media metrics and adjust strategies based on data.
• Excellent communication skills, both written and verbal, required.
• Flexible to work nights and weekends when necessary.
• Strong organizational and analytical skills.
• Strong verbal, technical and writing skills.
• Able to manage and develop budgets.
• Maintain a clean and professional appearance at all times.
• Must be effective in handling problems in the workplace including anticipating, preventing, identifying, and solving problems, as necessary.  

Physical Requirements:

• Constant standing/walking
• Occasional stooping, kneeling or crawling 
• Occasional ascending or descending ladders, stairs, ramps 
• Constant computer/phone usage 
• Must be able to speak, read and understand basic directions
• Able to stand for long periods of time, stoop, lift a minimum of 45 lbs., and work in a variety of temperatures
• Ability to travel 25% of the time. 
• Able to drive up to 8 hours at a time. 
• Able to be flexible when business demands.
• Frequent, continual, intermittent flexing or rotation of the wrist(s) and spine 

As a Valued Member of the Team, You Can Expect:

• Competitive Compensation: Competitive base pay, performance-based bonuses (paid quarterly), and PTO benefits after 90 days.
• Health & Wellness: Comprehensive health insurance coverage, including medical, dental, vision, and more.
• Financial Planning: Access to a 401K plan with a 50% match on your first 6% investment, along with Roth options.
• Home Loan Program: We offer a zero-interest housing loan program to help you achieve your dream of home ownership.
• Employee Discounts: Enjoy discounts at our 15 restaurant concepts and growing boutique hotels division.
• Family Time: Benefit from 4 weeks of PTO for maternity/paternity leave.

The above job description is not an exhaustive list of all the duties and responsibilities of the position, nor should it be construed as a contract. As with all positions at The Indigo Road Hospitality Group, employment is “at will” or voluntary on both the part of the employee or employer. That means employment can be terminated by either party with or without notice and/or with or without cause.

The Indigo Road Hospitality Group is an equal opportunity employer. We will not discriminate against employees or applicants for employment on any basis prohibited by federal, state, or local laws. This policy governs all aspects of employment, including selection, job assignment, compensation, promotion, discipline, termination, and access to benefits and training.