Manager-Digital Marketing & Analytics

Manager-Digital Marketing & Analytics

Department: Marketing

• Employment Type: Full Time
• Location: Metropolitan Companies Wyomissing

Description

Metropolitan Companies is looking for a Manager-Digital Marketing & Analytics to join our team! The Manager will be responsible for website optimization, SEO, and analytics. We have a competitive package that includes benefits (medical, dental, vision, life, short- and long-term disability), holiday pay, paid time off, bonus, 401k, and more. If you are flexible, motivated and want to join a growing company, then this is the role for you!

Key Responsibilities

• Analyze marketing and sales data to identify trends, customer segments, and the effectiveness of campaigns and strategies. 
• Use historical data and market conditions to forecast future sales and market trends. 
• Provide data-driven insights to help develop and optimize marketing campaigns and sales strategies.
• Collect and clean data from various sources, including web analytics, social media, SEO, and CRM systems as well as responsible for database management. 
• Create and present clear reports, charts, and dashboards to communicate findings and recommendations to internal teams and leadership.
• Track rankings and analytics to continuously improve SEO performance and report results to leadership.
• Perform analyses of historical data to surface trends and insights using advanced analytical methods.
• Engage with internal partners to understand business strategy, questions, and goals.
• Use analytics tools (Google Analytics, Search Console, Meta Ads Manager, etc.) to measure performance and adjust tactics.
• Bring structure to business requests, translate requirements into an analytical project approach, and lead projects through completion.
• Participate in cross-divisional data projects and resolve operational challenges.
• Create search functions via public data and sales tools to generate leads for CRM.
• Other duties as assigned by management. 

Skills, Knowledge And Expertise

Competencies:

• Strong communication skills, both verbal and written. 
• Attention to detail.
• Proficiency in Microsoft Office (Excel, Word, PowerPoint)

Requirements:

• 5 years experience in digital marketing and analytics
• Bachelor’s degree
• Proficiency in SQL, Tableau, Python, Power BI and cloud platforms
• Strong understanding of marketing principles and strategies

Benefits

• Medical/Dental/Vision Insurance
• Voluntary Benefits (Life Insurance, Short-term & Long-term Disability)
• Health Savings Plan (HSA)
• 401k Plan/Match
• Holiday Pay 
• Paid Time Off
• Bonus Program
• Employee Referral Bonus