Key Account Manager

About Flora Food Group

We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can’t Believe It’s Not Butter, Rama, and Violife, together with our local brands and Professional business.  

Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.  

• Position: Key Account Manager – UK Discounters 
• Location: Southwark, London, Hybrid  

About The Position

This is a pivotal commercial role within Flora Food Group (FFG). As our Key Account Manager – UK Discounters, you will lead growth across one of the most dynamic and fast-evolving retail channels in the market. 

You will manage and develop partnerships with key discounter customers — including Iceland, Home Bargains, and others — to expand the reach of our iconic plant-based brands such as Flora, ProActiv, and Elmlea. This channel is critical to FFG’s UKI growth ambitions, blending scale, agility, and shopper reach across frozen, chilled, and ambient categories. 

You’ll deliver your targets through strategic account management, building high-impact relationships, and creating customer business plans that maximise opportunity and profitability. This hybrid role involves working three days per week from our London office in Southwark. 

Key Responsibilities Include:

Strategic Account Management:

• Oversee P&L performance for UK Discounter accounts, delivering financially optimised results.
• Develop annual customer business plans that drive brand visibility, volume growth, and category leadership.
• Identify and deliver short-term wins and long-term growth strategies within the discounter landscape. 

Cross-Functional Collaboration:

• Partner with the Category and Insights teams to analyse channel dynamics and uncover new opportunities.
• Work with Supply Chain to ensure excellent service levels, on-shelf availability, and seamless execution.
• Collaborate with Marketing and Revenue Growth to develop tailored promotions, activations, and NPD launches that resonate with discounter shoppers. 

Stakeholder Engagement And Reporting:

• Build and nurture trusted relationships with buying, trading, and supply teams across the discounter customer base.
• Report to the Business Unit Lead, contributing to the overall UKI commercial strategy and channel planning process. 

What Does It Take to Be Successful? 

• Experience and Expertise: Proven experience as a Key Account Manager within FMCG, ideally managing discounter or value retail accounts such as Iceland or Home Bargains. Strong negotiation and relationship-building skills, with a track record of achieving ambitious sales and P&L targets.Commercial Acumen: A results-oriented, commercially astute mindset. Holds yourself and others accountable for performance. Proactive in identifying solutions and driving profitability through creative and strategic thinking.
• Quality-Oriented and Insightful: Committed to delivering high-quality solutions and exceptional customer experiences. Able to interpret shopper and market data, translating insights into actionable growth strategies.
• Innovation & Adaptable and Dynamic: Thrives in a fast-paced, evolving environment. Demonstrates agility, initiative, and collaboration to deliver outstanding business results. 

What’S Next?

Ready to shape the future of Flora Food Group in one of the most exciting and fast-growing retail channels? Apply now and bring your commercial drive, creativity, and insight to help us win across the UK discounter market. 
 
Application Deadline:  31st October 2025

 
For questions, you can reach out to Richard Hodgson, Talent Acquisition, via WhatsApp at +44(0)7826 900 399 or email at richard.hodgson@florafg.com.

🌱 Join us at Flora Food Group, where we are pioneering the next generation of delicious, natural, nutritious food. 

We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.  

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.  

No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.