Sr Specialist CTC Running, Outdoor & SpS

Purpose & Overall Relevance for the Organization:

At adidas, we have a clear purpose: “Through sport, we have the power to change lives.” This guiding principle shapes how we operate as a company, how we collaborate with our partners, how we create our products, and how we connect with our consumers. Our values represent essential behaviours and mindsets, reflecting the “You Got This” attitude we strive to see in every team member.

This same purpose and mindset are at the heart of Concept to Consumer (CTC) role that enable consumer-focused category execution by coordinating product availability, impactful seasonal campaigns activations and driving in-season trading strategies. This role ensures cross-functional alignment and operational excellence across channels to deliver impactful consumer experiences and business results.

Key Responsibilities:

• Generate and consolidate market and financial insights (incl. sell-out data), to inform category strategy, transforming it into actionable insights for category and commercial teams.
• Own the input of country range selection into planning systems, enabling a seamless end-to-end sell-in process.
• Monitor and report category performance in-season, identifying risks and opportunities to optimize sell-through.
• Support the briefing with local expertise to the range architecture team and business unit on needed articles, specific retailer needs and other volume and image driving opportunities, local market and category trends, and business opportunities to maximize the category´s potential in the country.
• Support the preparation of the sell-in process including: sales and marketing meeting presentations, Sell-in tools and relevant packages and exclusives. Support to Local Account

Marketing team to make sure the other Country areas understand the seasonal strategy, priorities, etc for a successful sell-in.

• Be the owner of key operating processes and reporting for the category, such as tracking category financials, sell out performance, market share, among others to take timely corrective actions if needed and/or provide correct visibility for key stakeholders.
• Be the key contact for local commercial and brand activation teams for the assigned category for the country, with a clear overview of the execution in the market, key channels and accounts through frequent trade and digital visits/review.
• Provide any required scenario analysis related to the Category, and participate of 90-60-30 meetings to be fully on board on a Brand Activation perspective on status of the category, and take corrective actions in case they are necessary.
• Lead category activation planning in collaboration with Brand Comms, Omni, and channels teams.
• Manage campaign calendars and launch timelines, communicating changes and coordinating execution across functions.
• Ensure product availability by aligning with supply chain, demand planning, and account teams.
• Support discount and inventory strategies, including slow mover management and license expiration considerations.
• Facilitate cross-functional meetings and communications, acting as the central connector between CTC, channels, and brand teams.

Key Relationships:

· CTC Category Leads

· Marketing Operations

· Brand Comms, SPOMA and Omnichannel Teams

· Sales Team

· Demand Planning

· Supply Chain team

· Channels

Knowledge Skills And Abilities:

• Marketing principles: Understanding of basic marketing concepts, campaign planning, product lifecycle management, market dynamics, strategies, and tactics.
• Market research: Knowledge of techniques for gathering and analyzing market data and category execution. Proven strong analytical skills and reporting capabilities, focus on business and commercial KPIs.
• Communication: Strong verbal and written communication skills for creating presentations for key stakeholders and collaborating with team members.
• Project Management: Ability to manage multiple projects, deadlines, drive cross-functional alignment, and stakeholders effectively.
• Technical Skills: Proficiency in Microsoft Office Suite, particularly in Excel.
• Key Abilities: Analytical thinking, Stakeholder management, Problem Solving, Time Management, Adaptability and Detail oriented.

Requisite Education and Experience / Minimum Qualifications:

• University degree or equivalent education
• Minimum 2 years of experience in category management, marketing, or commercial operations
• English (Intermediate - advanced)