Lead Product Marketing Manager

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.

Mindbody equips wellness entrepreneurs with technology to support thriving businesses and create exceptional experiences. Innovation and curiosity drive our culture, connecting businesses and individuals through cutting-edge solutions. Join us if you're passionate about enhancing wellness through technology.

The Role You’Ll Play

At Mindbody, product marketing is the heartbeat of how our innovation meets the world. As Product Marketing Lead, you'll translate powerful product capabilities into crisp, compelling stories that resonate with business owners and fuel adoption across the experience economy. From gym owners to enterprise brands, our customers rely on Mindbody to help them run and grow their wellness businesses. Your work will ensure they understand—and love—what we’re building for them.
This is a high-impact, high-autonomy role for a storyteller who’s strategic, collaborative, and fluent in both insight and execution.
You’ll:

• Lead go-to-market for strategic launches, owning positioning, messaging, content, and rollout strategy from end to end
• Develop engaging, scalable content tailored to business owners and decision-makers
• Craft and manage customer-facing comms across in-product messaging, emails, release notes, and more
• Equip Sales and Success teams with assets, training, and narratives that win trust and drive growth
• Use qualitative and quantitative research to shape messaging, validate decisions, and uncover new opportunities
• Analyze data to guide strategy, test hypotheses, and iterate on what works
• Partner cross-functionally with Product, Sales, Enablement, Pricing, and more to align on launch goals and outcomes
• Bring clarity and momentum to complex projects with multiple moving parts and stakeholders

Experience You Bring

• 8+ years in product marketing for SaaS or B2B tech, with deep experience owning launches end to end
• A strong portfolio of content that shows how you translate complexity into clarity (think decks, videos, landing pages, blogs)
• Confident, precise communicator who can write for impact and speak to execs
• Proven track record of enabling Sales and Success teams with effective, usable content and training
• Natural collaborator across technical and non-technical teams, with clear communication in both directions
• Thrive in ambiguity and fast-paced environments; you bring structure without slowing things down
• Analytical mindset - you use data to validate, optimize, and inform your work
• Deep empathy for customers - you build messaging from their perspective and prioritize what matters most to them
• Strong analytical instincts - you can interpret data, test hypotheses, and make informed decisions.
• Confidence communicating across teams, with a knack for simplifying the complex and influencing without authority.
• Experience navigating ambiguity and shifting priorities with agility and optimism.
• Excellent project management skills - you keep workstreams on track without losing sight of creative storytelling.
• Deep empathy for customers, with a passion for building products and experiences that matter.

#Li-Sp1

Have We Piqued Your Curiosity?

Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.

Playlist is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.

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Note: This description outlines key responsibilities but isn’t intended to cover every task or duty. Additional responsibilities may be assigned as needed to support the team and business goals.