MBCC - Senior Data Analyst, Data Science

Position Summary

We are looking for a Senior Analyst to join our Data Science team at Mediabrands, where advanced analytics meet media and marketing strategy. This role is perfect for candidates with strong foundations in statistics and data modeling, who are eager to apply their skills in a fast-paced media agency environment.

You’ll play a key role in turning data into insights that drive smarter marketing decisions. Beyond technical expertise, you must excel at communicating with stakeholders across different functions—from data scientists and engineers to strategists, media planners, and clients—translating complex analyses into clear, actionable narratives.

Key Responsibilities

• Apply statistical knowledge and data modeling to solve media and marketing challenges.
• Use data-driven methods to evaluate campaign performance, optimize budgets, and forecast outcomes.
• Collaborate with strategy, planning, and client teams to translate technical findings into actionable business insights.
• Deliver analyses on-time with clarity, precision, and measurable impact.
• Explore and leverage AI-powered tools to accelerate workflows and unlock new solutions.
• Balance independent project ownership with teamwork in a collaborative, client-facing environment.

Desired Skills & Experience

• Degree in Statistics, Mathematics, Data Science, Economics, or related field.
• Solid understanding of statistical concepts (regression, causal inference, forecasting, hypothesis testing).
• Minimum 1-2 years hands-on working experience with data modeling and programming tools (Python, R, SQL, or equivalent).
• Strong interpersonal and communication skills—able to explain technical findings to audiences with varied technical backgrounds (executives, marketers, engineers).
• Curious, solution- and results-driven mindset, with the ability to learn quickly and adapt.
• (Preferred) Familiarity with marketing analytics, media performance measurement, or attribution models.

What We Offer

• A front-row seat in the intersection of data science and marketing at one of the leading media agencies.
• The opportunity to influence decision-making for major brands and campaigns.
• Clear growth paths from entry-level Analyst to Senior Analyst and beyond.
• Continuous learning, mentorship, and exposure to cutting-edge AI and data science applications in media.

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its best-in-class brands UM, Initiative, Media Experts, Reprise, MAGNA, Orion, Mediabrands Content Studio, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer packaged goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communications professionals in more than 130 countries. Learn more at www.ipgmediabrands.ca and follow us on LinkedIn: Mediabrands Canada and Instagram: @MediabrandsCanada.

What's in it for you?
•    Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
•    A flexible hybrid work model that works for you.
•    A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
•    A chance to be part of and grow within a global network of agencies.
•    The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

IPG Mediabrands is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to canadatalent@mbww.com