Crypto Marketing Specialist

We're looking for a driven and experienced Marketing Specialist to drive content initiatives and strategic partnerships. This role is perfect for someone with a deep understanding of the competitive crypto landscape, especially in SEO and ASO-driven growth. If you're passionate about crypto, content, and data-driven marketing, this is your chance to make a direct impact.

What You’Ll Be Doing:

• Social Media & Content Creation
• Develop, plan, and execute social media campaigns across platforms (X/Twitter, Instagram, LinkedIn, Telegram, etc.)
• Create and manage content calendars, ensuring timely and consistent brand messaging
• Craft engaging content (posts, videos, visuals, blogs) tailored to crypto, fintech, and retail audiences
• Track and analyze social media performance metrics to optimize engagement and reach

• Branding & Communications

• Support brand consistency across all marketing materials and digital touchpoints
• Collaborate with design and product teams to produce branded visuals, educational assets, and campaigns
• Assist in developing brand narratives and key messaging for new features, events, or partnerships
• Support media and PR initiatives where needed

• Partnerships & Collaborations

• Identify, evaluate, and manage partnership opportunities with ecosystem players, influencers, and communities
• Coordinate co-marketing activities, campaigns, coin listing, and joint events with partners
• Build relationships with crypto communities and thought leaders to strengthen brand presence
• Develop, plan, and execute social media campaigns across platforms (X/Twitter, Instagram, LinkedIn, Telegram, etc.)
• Create and manage content calendars, ensuring timely and consistent brand messaging
• Craft engaging content (posts, videos, visuals, blogs) tailored to crypto, fintech, and retail audiences
• Track and analyze social media performance metrics to optimize engagement and reach
• Support brand consistency across all marketing materials and digital touchpoints
• Collaborate with design and product teams to produce branded visuals, educational assets, and campaigns
• Assist in developing brand narratives and key messaging for new features, events, or partnerships
• Support media and PR initiatives where needed
• Identify, evaluate, and manage partnership opportunities with ecosystem players, influencers, and communities
• Coordinate co-marketing activities, campaigns, coin listing, and joint events with partners
• Build relationships with crypto communities and thought leaders to strengthen brand presence

What We’Re Looking For:

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 1–3 years of experience in Marketing, preferably in crypto, fintech, or digital startups
• Strong understanding of social media platforms, community dynamics, and digital marketing trends
• Excellent written and verbal communication skills
• Creative mindset with attention to detail and design sensibility
• Comfortable working in a fast-paced, evolving environment
• Passionate about crypto, blockchain, and digital innovation

What’S In For You:

• Friendly and fun start-up work culture
• Convenient work location located in the heart of CBD area
• Generous annual leaves on top of national holidays
• Medical coverage including GP, Specialist, TCM and more
• Vibrant office with well-stocked pantry

Find out more about Coinhako here https://www.coinhako.com/ and don't forget to visit our Careers Page https://www.coinhako.com/join-us

By submitting your application to us, you consent to the collection, use, disclosure and processing of your personal data in accordance with our privacy policy, which is accessible at https://www.coinhako.com/legal/sg-1/privacy_policy.