Director, GenAI Field Engineering

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Role Summary

Lead Firefly Foundry’s AI architecture practice, building and managing a team of senior architects and engineers. Drive executive engagement with studio, streaming, sports, and gaming leaders while scaling Firefly adoption through people leadership, cross-functional alignment, and repeatable execution models.

You’ll partner with enterprise, studio, streaming, network, sports, and gaming executives (CIO, CCO, CMO, CTO, Head of Post) to reinvent content pipelines with Firefly – taking initiatives from pilot to global rollout – using Firefly, Creative Cloud, and more importantly, groundbreaking new Foundry workflows and technologies.  

What You’Ll Do

• Build & lead a team: Hire, develop, and mentor a high-performing group of architects; drive career growth, coaching, and resource allocation. 
• Executive engagement: Represent Firefly Foundry with C-suite leaders; guide your team to deliver executive design reviews, workshops, and thought leadership. 
• Codify best practices: Establish and evolve reference patterns for creative workflow blueprints, prompt/evaluation pipelines, campaign scalability, and governance guardrails. 
• Support complex problem-solving: Provide leadership and escalation frameworks as your team tackles brand/style constraints, fidelity, throughput, multilingual quality, and authenticity. 
• Integration strategy: Oversee enterprise integration across Creative Cloud apps (Photoshop, Premiere Pro, After Effects, Substance 3D, Frame.io), Firefly APIs/Services, Workfront, and DAM/MAM systems; empower your team to lead implementations. 
• Ecosystem leadership: Direct partner blueprint creation, validate delivery against Firefly Foundry standards, and scale through alliances. 
• Drive measurable value: Ensure your team translates creative and business priorities into ROI/TCO metrics that influence customer expansions. 

What You’Ll Bring

Must-Have

• 12+ years architecting and shipping large-scale platforms or content/ML systems; 3+ years leading enterprise GenAI/AI programs. 
• 5+ years in people leadership roles, managing technical teams (direct reports, hiring, coaching, career development). 
• Deep understanding of M&E production and marketing workflows (campaign bursts, trailer/versioning, localization, approvals, deliverables). 
• Expertise in GenAI solution patterns: prompt design & evaluation, guardrails, observability/measurement, vectorized retrieval, style constraints, and cost governance. 
• Strong technical depth across cloud, data/AI tooling, and software architectures; ability to evaluate design trade-offs without being the primary implementer. 
• Executive presence with studio leadership; exceptional written communication (1-pagers, decision records, reference designs). 
• Proven track record leading cross-functional programs from pilot to production with Product, Security/Privacy, Legal, and Customer Success partners. 

Nice-To-Have

• Background in broadcast/OTT, sports, gaming, or live events; familiarity with post-production pipelines and marketing tech stacks.  
• Prior Field CTO/Field Engineering leadership or consulting partner experience.  
• Expansions driven by reference patterns, and executive satisfaction (C-suite CSAT).  

Collaboration

Partner daily with Firefly Foundry Engagement Managers, Solutions Architecture, Forward Deployed Engineering and Scientist, Product (Firefly/Express/Photoshop/Premiere/After Effects/Frame.io), Customer Success, Security/Privacy/Legal, and Partner/Alliances teams.  

Work Setup

• Travel: ~25% to ~40% for exec workshops, studio/post visits, and key industry events.  

Hybrid/Remote: flexible.

#Fireflygenai

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $193,900 -- $373,600 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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