OTC Category & Pharmacy GTM Lead

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

About The Role

The MEA OTC Category & Pharmacy GTM Lead will be the strategic owner of the MEA GTM plan from the standpoint of Commercial delivery, Executional excellence, Customer engagement and HCP partnering

They will be Category and Pharmacy experts around shopper behaviours & trends, best in class execution, D&V at shelf, PPA alignment, Portfolio optimization and Toolkit localisation.

Taking a true cross-functional approach, this role will be the SPOC aligned with the marketing teams and will have dotted line support of an NRM Manager as well as collaboration with the GTM alignment and SFE Lead.

Key to the success of MEA will be the effective development and execution of robust commercial strategies. This will include creating plans for Pharmacy, Customer & Commercial Development and the GTM plan for new product launches.

This role will be the category champion for commercial development of key innovation projects and set 5P standards for activation across all sales pharmacies.

They will be tasked with stretching our brands into adjacent categories, through the introduction of exciting and innovative new ways of reaching and engaging shoppers while maximising value.

In other businesses this type of position is often titled Market, Strategy & Planning Lead

Key Responsibilities

• Create and embed the GTM strategy for their pharmacy, this includes the best promotions, execution types and pricing plans to deliver value and volume growth.
• The strategy will also include deciding and delivering for MEA BU, the most relevant KPIs for confirming brand growth across the category and pharmacys.
• Defining the focus SKUs for the NRM team to drive from a Ti, Pricing or cost optimization perspective
• Acting as the SPOC within the Category Marketing director’s MFTs to ensure full alignment between Marketing and ComEx around actions, focus areas and key projects
• Delivering and tracking the top 10 innovations across their categories.
• Owning the localization of global shopper toolkits to ensure that we have the right material as part of the GTM plans for each pharmacy and category
• Scope out and develop future Pharmacy & Category activation plans for new product development platforms including toolkits.
• Review future pipeline from a Commercial, Customer, Category perspective assessing where and how to play e.g. segments of growth, size, and or profit
• Work closely with Marketing, R&D & Sales teams to commercialise and prioritise where to play.
• Co-develop with Marketing the 5P activation standards and pharmacy plans for new product launches.
• Working closely with LOC Sales and ComEx to bring projects to life through customer JBP’s. Create selling stories, support selling and development of launch and activation plans.
• Develop 5P activation standards in line with brand strategy and insights.
• Develop & track distribution, price and promo plan with Marketing & Finance to fulfil project briefs and ensure commercial delivery in marketplace. This should be in alignment with ABP budgets
• Track and report progress of pharmacy and development of each project against the 5P standards.
• Review and make recommendations across pharmacys to align pack, price & promo architecture where required with BU NRM
• Develop selling story and tailoring with LOC team.
• Develop pharmacy strategy for certain platforms and implement it through LOC Sales team.
• For NPD set distribution, price and promo standards in conjunction with BU Marketing functions.
• Ensure compliance and utilization of category trackers to enhance tracking visibility.
• Ensure outstanding cross-functional alignment and awareness of the pipeline and market plans, maximizing efficiency and growth.
• Work closely with indirect reports to support the development of priorities

Qualifications And Skills

Essential

• No Relocation Provided

• 8-10 years’ experience in a senior level Category Planning, Shopper Marketing or MS&P role. Other relevant positions would include Revenue Manager, Category Manager or possibly KAM.
• Minimum 5-10 years’ experience of working with high profile FMCG/FMCH/Pharmacy brands in MEA & Turkey.
• Demonstration of strong customer planning, selling and pharmacy development for brands utilising 5P levers to develop change.
• Strong commercial skills in developing Price & Pack Architecture.
• Strong cross functional project management across multiple stakeholder groups.
• Demonstration of strong indirect working relationships to deliver outcomes & lead change.
• Successful and proven NPD development & launch experience.
• Excellent interpersonal and communication skills.
• Excellent influencing skills especially through indirect reports.
• Deep Nielsen, IRI, Kantar data analysis skills and use of Power BI 

Preferred

• Digital/E-Commerce knowledge is a plus
• Detailed and extensive experience with rolling out commercial training and commercial toolkits

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Diversity, Equity and Inclusion

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.