Senior Brand Manager, Candy Equity

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

Location: This is a hybrid position based at our East Hanover, NJ HQ office with in-office expectations of 3 days per week.

Mission: As Senior Brand Manager, Candy Equity, you will be responsible for developing and executing the Sour Patch Kids and Swedish Fish brands’ strategies across equity, communication, and activation plans. This role is responsible for supporting category P&L delivery by driving improved investment ROI, increased brand health metrics, and efficient execution of campaign launch plans. This will require managing an external agency ecosystem to drive creative excellence and collaborating with the cross functional community to drive business performance.

Key Responsibilities

• Lead the development and execution of integrated communication, activation, and media plans, maximizing Media ROI, working with internal and external media partners
• Work with internal and external partners (e.g., I&A, Nielsen) to identify brand and category trends to inform brand health and communications strategy
• Partner with Consumer Insights to deliver key communications/media testing, measurement, and on-going optimization
• Proactively seek out and recommend opportunities for brand/celebrity/property partnerships & collaborations resonant to Sour Patch Kids’ core consumer
• Partner with cross-functional team including but not limited to I&A, Sales, finance, supply chain, R&D, quality, etc. to ensure flawless execution of the plans
• Support translation of national campaigns to shopper marketing executions
• Drive P&L / category financial performance by managing deployment of Candy media & agency budgets in line with target and making informed prioritization and resource allocation recommendations
• Lead annual SOW and budgeting process with each agency partner, delivering SOWs on time and within budget parameters
• Establish and manage key brand KPIs, analyzing data to optimize brand performance

What You Bring:

• A desire to drive your future and accelerate your career and the following experience and knowledge:
• Knowledge of and interest in cultural and social media trends relevant to SPK’s core consumer
• Execution with excellence and prioritizing results
• Follow through on commitment and persevere through challenges to find creative solutions

• Agility Over Perfection

• Progressive experience across business leadership, P&L management, brand strategy & positioning, and product portfolio management
• People management and development
• Marketing and category leadership in a matrix environment
• Cross-functional, cross-geography program/project leadership and effective influencing of complex and senior stakeholder set-up
• Leadership and influencing skills with a focus on effectively collaborating across the organization including at executive level
• Communicating effectively, verbally and when presenting
• Growth modelling tools, including consumer demand spaces, market and competitive analytics and financial reporting tools
• More about this role
• Education / Certifications: Bachelor's degree in Marketing, Business Management, or related field. MBA preferred.
• Communicating effectively, verbally and when presenting
• Growth modelling tools, including consumer demand spaces, market and competitive analytics and financial reporting tools
• More about this role
• Education / Certifications: Bachelor's degree in Marketing, Business Management, or related field. MBA preferred.

Job Specific Requirements:

• 3+ years of progressive experience in Brand Management, working with large CPG brands (revenue of $100MM+)
• Creative and innovative mindset, ability to think outside the box and challenge the status quo
• Demonstrated understanding of the retail landscape/working with retail accounts (partnership, joint business value creation, etc)
• Proven Brand Management experience with demonstrated results

Travel Requirements:

• Approx. 3-4 business trips per year
• Travel will be required on an as-needed basis; for example sales meetings/conferences, agency meetings, brand events, etc.

Compensation:

The base salary range for this position is $137,300 to $188,825; the exact salary depends on several factors such as experience, skills, education, and budget. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results.

In addition, Mondelez International offers the following benefits: health insurance, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education related programs, paid holidays, and vacation time. Some of these benefits have eligibility requirements. Many of these benefits are subsidized or fully paid for by the company.

No Relocation support available

Business Unit Summary

The United States is the largest market in the Mondelēz International family with a significant employee and manufacturing footprint. Here, we produce our well-loved household favorites to provide our consumers with the right snack, at the right moment, made the right way. We have corporate offices, sales, manufacturing and distribution locations throughout the U.S. to ensure our iconic brands—including Oreo and  Chips Ahoy! cookies, Ritz, Wheat Thins and Triscuit crackers, and Swedish Fish and Sour Patch Kids confectionery products —are close at hand for our consumers across the country.  

Mondelēz Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.

For more information about your Federal rights, please see eeopost.pdf; EEO is the Law Poster Supplement; Pay Transparency Nondiscrimination Provision; Know Your Rights: Workplace Discrimination is Illegal

Job Type

RegularBrand & Portfolio ManagementMarketing