Senior Manager, Growth Marketing, South Asia

SENIOR MANAGER, GROWTH MARKETING (Title to be decided)

Job Summary:

This position will be leading the ideation and execution of loyalty priorities of Marriott Bonvoy program in South Asia market to enhance Marriott Bonvoy reputation, create guidebook for elevating guest experiences and ensure alignment across hotels for program enrollment and activation. 

Candidate Profile:

Education And Experience

• Degree holder preferably in Business, Marketing or Communications.
• Minimum 5+ years’ experience in marketing with solid exposure in large-scale loyalty/ CRM program, marketing communications and promotions. Experience in leading agile teams and agencies is a plus.

Skills And Competencies

• Strong analytical skills with ability to leverage data to create effective offers and promotions.
• Strong business acumen with creative and innovative mindset.
• Well-organized with ability to multitask and manage projects and priorities with on-time and on-budget delivery.
• Experience in demonstrating influential leadership and effectively collaborating with people at all levels across functions in a diverse environment.
• Energetic and results-oriented. Self-starter and capable of performing independently with minimal supervision.
• Fluency in written and spoken English.
• Proficiency in MS Word, Excel, PowerPoint 

Core Work Activities:

To plan and execute our loyalty program and member experience in a manner that is locally relevant and aligned with global strategy.

• Work closely with Operations to ensure continued execution of loyalty program management with both property leadership and above property teams.
• Drive Marriott Bonvoy Enrollments and Occupancy Goals
• Create annual plans for activating Marriott Bonvoy members with monthly KPIs and milestones 
• Lead, develop the overall distributed marketing email strategy to drive optimum results, including liaising with area teams, data analysis etc. 
• Develop holistic approach to drive member activation including setting up targeted offers, localizing global/regional offers and member communications
• Educate properties and leaders/stakeholders on the program fundamentals.
• Serves as a Loyalty program champion to all stakeholders.
• Drive hotel performance on key loyalty metrics; address trends as needed.
• Ensure program standards compliance.
• Drive loyalty localization based on consumer research.
• Support the evolution and impact of the F&B, kids and spa loyalty experiences.
• Act as region lead and point of deployment contact of new loyalty initiatives.
• Support and lead continent specific loyalty programming.
• Work with analytics team, develop and manage reporting to track initiatives that support organizational goals.
• Work closely with stakeholders to support projects that touch in-hotel member experiences.
• Include loyalty mindset components in all loyalty related communications and activities to support consistent global member experiences.

Success in this role requires strong organizational skills, strategic thinking, and the ability to manage multiple priorities at the same time. This role involves key stakeholder management and cross-discipline management and alignment for goal achievement. 

Management Competencies

Leadership

• Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace. 
• Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
• Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
• Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values. 

Managing Execution

• Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.
• Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
• Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.

Building Relationships

• Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships. 
• Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.
• Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.

Generating Talent and Organizational Capability

• Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.

Learning and Applying Professional Expertise

• Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
• Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
• Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
• Communications and Media-Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
• Creative Expression- The ability to generate novel ideas or strategies, and to communicate them with unusual, clever, or novel methods that captivate and influence others.
• Marketing-The ability to generate the strategy used in sales techniques, communications, and business development to positively impact customer relationships and business profitability.
• Basic Competencies - Fundamental competencies required for accomplishing basic work activities. 
• Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
• Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.
• Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.
• Reading Comprehension – Understands written sentences and paragraphs in work related documents.
• Writing - Communicates effectively in writing as appropriate for the needs of the audience.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.