Digital Marketing Specialist (Google Ads)

BruntWork.com

Hybrid

Remote

Part Time

This is a remote position.

Schedule:
20 hours per week
Monday-Friday, 12pm to 4pm Australian Eastern Time (Melbourne)

Client Overview:
A thriving wellness studio in Melbourne’s competitive health and fitness market. They’re consolidating their marketing operations to streamline efficiency and drive growth during peak seasonal periods. The business values quality partnerships and is moving away from fragmented vendor relationships to work with a dedicated marketing professional who can own their entire digital presence.

Job Description:
You’ll become the creative and strategic backbone of a growing wellness business, taking full ownership of their marketing initiatives — from social media and email campaigns to paid advertising and Google Ads management. This role offers the perfect blend of creativity and analytics, where your work directly influences brand visibility, customer engagement, and business growth. You’ll collaborate closely with the business owner to execute data-driven marketing strategies that stand out in Australia’s competitive wellness landscape.

Responsibilities:

Design compelling marketing materials and graphics using Canva for various campaigns and promotions
Create and distribute engaging monthly newsletters to maintain customer relationships and drive retention
Update and maintain the company website with fresh content, promotions, and business information
Manage social media accounts across multiple platforms, creating content that resonates with the Australian wellness community
Plan, launch, and optimize Google Ads campaigns to drive local awareness and increase lead generation
Develop marketing assets and campaigns tailored for seasonal business cycles and competitive periods
Collaborate directly with the business owner to align marketing efforts with business objectives
Monitor, analyze, and report on marketing performance metrics to optimize ROI and strategy
Maintain brand consistency across all marketing channels and touchpoints

Requirements:

Proven experience in digital marketing, including Google Ads campaign management
Proficiency with Canva for professional graphic design and marketing material creation
Strong social media management skills with demonstrated success across multiple platforms
Website management experience with ability to update content and maintain site functionality
Email marketing and newsletter creation expertise with a focus on engagement and conversion
Excellent written English communication skills with understanding of Australian market preferences
Self-motivated and organized approach to remote work with strong time management skills
Bonus if you have Google Ads certification and experience in data-driven ad optimization
Experience in the wellness, fitness, or health industry is a plus

Why Join This Team?

Work directly with a hands-on business owner who values marketing expertise and creative input
Take full ownership of marketing initiatives with both creative freedom and strategic influence
Opportunity for role expansion and increased responsibilities based on performance
Collaborate with a business that’s actively investing in growth and professional marketing support
Gain experience in Australia’s dynamic wellness industry with local market insights

Independent Contractor Perks

Permanent work from home
Immediate hiring

ZR_28640_JOB