Social Media Marketing Specialist

This is a remote position.

Our client is seeking a Social Media Marketing Specialist who will take full ownership of the company’s digital marketing direction for a fast-growing coaching business. This role goes beyond simple content posting — it’s about strategic storytelling, lead generation, and campaign performance.

You’ll have the creative freedom to innovate while collaborating with a supportive team, leveraging AI-powered tools to elevate content creation, campaign development, and audience engagement. Your work will directly contribute to the business’s growth and its mission to transform lives through coaching.

• Manage and optimize all social media platforms (TikTok, YouTube, and others) with a focus on lead generation rather than brand awareness.
• Develop and present comprehensive monthly marketing strategies and campaign plans.
• Write persuasive marketing emails and build automated email sequences.
• Engage actively with followers by responding to comments and messages across platforms.
• Perform light editing for two company podcasts and create supporting promotional content.
• Design graphics and visual content using Canva and other creative tools.
• Utilize AI tools (e.g., ChatGPT, Google AI) to enhance content creation and marketing strategy.
• Generate creative ideas and execute campaigns independently with minimal supervision.
• Plan, launch, and manage social media ad campaigns aimed at generating qualified leads.
• Participate in daily team communications and weekly strategic planning meetings.

• Excellent English communication skills, both written and verbal.
• Proven experience in social media marketing with measurable lead generation results.
• Strong creative thinking and self-motivation — able to work independently with minimal supervision.
• Proficiency in AI tools such as ChatGPT and Google AI for strategy development and content creation.
• Skilled in Canva for visual design and social media content creation.
• Basic experience in video and podcast editing.
• Background in marketing strategy and campaign development.
• Bonus: Experience in the personal development or coaching industry.
• Availability to work during US business hours for real-time collaboration.
• Portfolio required — applications without a portfolio will not be considered.
• Full creative ownership of social media strategy and execution.
• Work with modern AI tools and next-generation marketing technology.
• Skilled in Canva for visual design and social media content creation.
• Basic experience in video and podcast editing.
• Background in marketing strategy and campaign development.
• Bonus: Experience in the personal development or coaching industry.
• Availability to work during US business hours for real-time collaboration.
• Portfolio required — applications without a portfolio will not be considered.
• Full creative ownership of social media strategy and execution.
• Work with modern AI tools and next-generation marketing technology.

• Collaborative and growth-oriented team environment.
• Long-term opportunity with a stable and established coaching brand.
• Flexible schedule within US time zones for work-life balance.
• Performance-based bonuses and incentive opportunities.

• Permanent Work-From-Home Setup

• Immediate Hiring